Generative AI Primer (Coursera)

https://www.coursera.org/learn/generative-ai

ChatGPT and other large language models are going to be more important in your life and business than your smartphone, if you use them right. ChatGPT can tutor your child in math, generate a meal plan and recipes, write software applications for your business, help you improve your personal cybersecurity, and that is just in the first hour that you use it. The course will give you a primer that covers what Generative AI is, basic prompt engineering, and how you can innovate with Generative AI.

Generative AI with Large Language Models (Coursera)

https://www.coursera.org/learn/generative-ai-with-llms

In Generative AI with Large Language Models (LLMs), you’ll learn the fundamentals of how generative AI works, and how to deploy it in real-world applications. By taking this course, you'll learn to: - Deeply understand generative AI, describing the key steps in a typical LLM-based generative AI lifecycle, from data gathering and model selection, to performance evaluation and deployment - Describe in detail the transformer architecture that powers LLMs, how they’re trained, and how fine-tuning e

Generative AI: Advance Your Human Resources (HR) Career (Coursera)

https://www.coursera.org/learn/generative-ai-advance-your-human-resources

Are you keen to advance your career in human resources (HR) by using generative AI? In this course, you will learn how GenAI can optimize HR processes and boost professionals' productivity. It discusses the relevance, impact, and use cases of generative AI within the HR domain. The course demonstrates how generative AI can streamline key HR functions, including recruitment, onboarding, training, and performance management. The course introduces common generative AI tools and platforms, such as

Generative AI: Boost Your Cybersecurity Career (Coursera)

https://www.coursera.org/learn/generative-ai-boost-your-cybersecurity-career

This short course provides cybersecurity professionals and enthusiasts with the latest Generative AI tools to address complex cybersecurity challenges. The course focuses on combating the exploitation of undetected vulnerabilities for which organizations increasingly turn to Artificial Intelligence (AI) and Machine Learning (ML). Generative AI, a transformative technology, emerges as a vital cybersecurity tool, detecting and preventing attacks by identifying and neutralizing unknown vulnerabili

Generative AI: Business Transformation and Career Growth (Coursera)

https://www.coursera.org/learn/generative-ai-business-and-career-growth

In this short course, you will discover the transformative impact of generative AI on businesses and professionals. This course is suitable for anyone interested in learning about business and career opportunities through generative AI. It will benefit a diverse audience, including professionals in various domains, executives, managers, startup founders, and students. You will explore the impact of generative AI on existing businesses and opportunities for new businesses. You will learn how t

Generative AI: Elevate your Business Intelligence Career (Coursera)

https://www.coursera.org/learn/generative-ai-elevate-your-business-intelligence-career

Do you want to enhance your career in business intelligence (BI) by leveraging generative AI? This course discusses the use cases for leveraging generative AI across different stages of the BI lifecycle. The course teaches how generative AI-based tools enable querying databases, documents, and spreadsheets using natural language and AI. You will learn about SQL generation using AI tools and data analysis through clustering and segmentation. You will learn how generative AI can be useful for

Generative AI: Elevate your Data Engineering Career (Coursera)

https://www.coursera.org/learn/generative-ai-elevate-your-data-engineering-career

Data engineering processes have undergone an amazing transformation since the advent of Generative AI. In this course, you will explore the impact of generative AI on data engineering. You as a data engineer can use Generative AI to enhance productivity by introducing innovative ways to deliver projects. Data engineering is responsible for building strong data pipelines, managing data infrastructure, and ensuring high-quality data evaluation. This course is suitable for existing and aspiring d

Generative AI: Enhance your Data Analytics Career (Coursera)

https://www.coursera.org/learn/generative-ai-enhance-your-data-analytics-career

This comprehensive course unravels the potential of generative AI in data analytics. The course will provide an in-depth knowledge of the fundamental concepts, models, tools, and generative AI applications regarding the data analytics landscape. In this course, you will examine real-world applications and use generative AI to gain data insights using techniques such as prompts, visualization, storytelling, querying and so on. In addition, you will understand the ethical implications, considera

Generative AI: Forecasting Disruption (Coursera)

https://www.coursera.org/learn/generative-ai-forecasting-disruption

For centuries, society has considered revolutionary technologies like the printing press, the telegraph, and even the first computers major disruptors of work and life. “Generative AI: Forecasting Disruption” lays the foundation for understanding our reaction to the rise of generative artificial intelligence by looking to the past. We examine a brief history of previous “revolutionary” communication technologies and how their impact can inform the way we think about advances in generative AI.

Generative AI: Foundation Models and Platforms (Coursera)

https://www.coursera.org/learn/generative-ai-foundation-models-and-platforms

This course is for all enthusiasts and practitioners with a genuine interest in the rapidly developing field of generative AI, which is transforming our world. The course focuses on the core concepts and generative AI models that form the building blocks of generative AI. You will explore deep learning and large language models (LLMs). You will learn about GANs, VAEs, transformers, and diffusion models; the building blocks of generative AI. You will become familiar with the concept of foundati

Generative AI: Fundamentals, Applications, and Challenges (Coursera)

https://www.coursera.org/learn/generative-ai-fundamentals-applications-and-challenges

The rapidly evolving landscape of generative artificial intelligence (AI) means that both novice and skilled users alike should be aware of the proper applications and challenges of these powerful tools. In “Generative AI: Fundamentals, Applications, and Challenges,” you’ll discuss the potential benefits, uses, and challenges of a variety of applications for generative AI. Explore the impact these tools could have on business, operations, consumers, society, and the environment. Aspects of the

Generative AI: Governance, Policy, and Emerging Regulation (Coursera)

https://www.coursera.org/learn/generative-ai-governance-policy-and-emerging-regulation

In “Generative AI: Governance, Policy, and Emerging Regulation,” you’ll discuss governance considerations for generative artificial intelligence (AI) systems deployed in an organization and explore data management practices, transparency methods, risk and impact assessments, and management approaches that ensure generative AI is developed and deployed responsibly. The course also provides an overview of the current generative AI policy and regulatory landscapes within the United States, European

Generative AI: Impact on Business and Society (Coursera)

https://www.coursera.org/learn/generative-ai-impact-on-business-and-society

Generative artificial intelligence (AI) systems can have a range of impacts on both business and society. In “Generative AI: Impact on Business and Society,” you’ll consider the social and technological aspects of these systems to evaluate how they may impact the way we adopt, trust, or work with these tools. This course builds on your knowledge of the benefits, challenges, and potential risks of AI as we begin integrating these tools into our organizations or communities. It includes considerat

Generative AI: Impact, Considerations, and Ethical Issues (Coursera)

https://www.coursera.org/learn/generative-ai-ethical-considerations-and-implications

In this course, you will explore the impact of generative artificial intelligence (AI) on society, the workforce, organizations, and the environment. This course is suitable for anyone interested in learning about the ethical, economic, and social implications of generative AI and how generative AI can be used responsibly. It will benefit professionals, executives, policymakers, and students. In this course, you will learn about the ethical concerns of generative AI, including data privacy, b

Generative AI: Introduction and Applications (Coursera)

https://www.coursera.org/learn/generative-ai-introduction-and-applications

This course is designed for everyone, including professionals, executives, students, and enthusiasts, interested in learning about generative AI and leveraging its capabilities in their work and lives. This course is your first step toward understanding the capabilities of generative AI, powered by different models, including large language models (LLMs). In this course, you will learn about the fundamentals and evolution of generative AI. You will explore the capabilities of generative

Generative AI: Labor and the Future of Work (Coursera)

https://www.coursera.org/learn/generative-ai-labor-and-the-future-of-work

This course gives a broad overview of the impact that generative artificial intelligence (AI) could have on jobs and how it can be used to support everyday tasks. As the use of generative AI increases, organizations are finding new ways to augment their work, impacting the number and types of jobs we can expect in the future. In “Generative AI: Labor and the Future of Work,” you’ll explore how generative AI can support workers in all industries, as well as the labor that goes into developing and

Generative AI: Prompt Engineering Basics (Coursera)

https://www.coursera.org/learn/generative-ai-prompt-engineering-for-everyone

This course is designed for everyone, including professionals, executives, students, and enthusiasts interested in leveraging effective prompt engineering techniques to unlock the full potential of generative artificial intelligence (AI) tools like ChatGPT. Prompt engineering is a process to effectively guide generative AI models and control their output to produce desired results. In this course, you will learn the techniques, approaches, and best practices for writing effective prompts. Yo

Generative AI: Supercharge Your Product Management Career (Coursera)

https://www.coursera.org/learn/generative-ai-supercharge-your-product-management-career

As generative AI disrupts every business and industry, the product manager’s role is also constantly transforming. This course enables product managers to expand their skill sets and give them an edge in their careers by leveraging AI. For example, an AI product manager must understand generative AI tools and models, ethical considerations, and their practical application over and above product management skills. This course demonstrates how you can use generative AI tools, frameworks, and pla

Generative AI: Transform Your Customer Support Career (Coursera)

https://www.coursera.org/learn/generative-ai-for-customer-support

Generative AI is transforming how customer service teams proactively interact and support their customers. Customer or IT support professionals and managers who can leverage generative AI (GenAI) are in high demand, and this course gives you sought-after GenAI skills businesses need. During this course, you’ll discover how GenAI can transform customer interactions and streamline support processes. You’ll learn to automate responses, create FAQs and user guides, enable multilingual support, and

Generative AI: Unleash Your Project Management Potential (Coursera)

https://www.coursera.org/learn/generative-ai-unleash-your-project-management-potential

By 2030, 80 percent of project management work will be done by AI (Gartner), enabling project managers to boost efficiency by automating tasks, generating insights from vast data sets, and speeding up tasks. This course gives existing and aspiring project managers the job-ready skills in gen AI tools needed to significantly enhance their effectiveness. During the course, you ’ll explore how to use gen AI techniques and tools such as ChatGPT, Copilot, Gemini, and DALL-E throughout the project m

Generative AI: Elevate your Software Development Career (Coursera)

https://www.coursera.org/learn/generative-ai-elevate-software-development-career

Generative AI is transforming the field of Software Engineering, making it a crucial skills for Developers to have in their toolkit. This IBM course "Generative AI for Software Developers" is designed to provide you with a comprehensive understanding of how generative AI techniques can be applied to enhance software development processes. This course is designed to offer the necessary skills and knowledge needed to leverage AI-powered tools and algorithms to improve the efficiency of softwar

Generative Deep Learning with TensorFlow (Coursera)

https://www.coursera.org/learn/generative-deep-learning-with-tensorflow

In this course, you will: a) Learn neural style transfer using transfer learning: extract the content of an image (eg. swan), and the style of a painting (eg. cubist or impressionist), and combine the content and style into a new image. b) Build simple AutoEncoders on the familiar MNIST dataset, and more complex deep and convolutional architectures on the Fashion MNIST dataset, understand the difference in results of the DNN and CNN AutoEncoder models, identify ways to de-noise noisy images, a

Generative Design for Additive Manufacturing (Coursera)

https://www.coursera.org/learn/generative-design-additive-manufacturing

This course introduces you to one of the more common applications of generative design: Additive Manufacturing or 3D printing as it’s also known. In this course, we explore the basics of geometry creation and the mindset shift needed to build a generative design—a deeper understanding of generative design, its parameters, and how to work with the results specifically aimed at making a 3D printed metal part. We develop insightful understanding of the generative workflow by exploring Autodesk® Fus

Generative Design for Industrial Applications (Coursera)

https://www.coursera.org/learn/generative-design-industrial-applications

The foundation of engineering design is exploration and iteration. Design is rarely a perfectly linear and straightforward process. In this course, we explore a design for a traditional manufacturing method and use generative design to create the perfect iteration of it. From that point, we'll reverse engineer the generative design and recreate it for a traditional manufacturing method and explore the option of fabricating the generative version to weigh the pros and cons of each. You’ll need a

Generative Design for Part Consolidation (Coursera)

https://www.coursera.org/learn/generative-design-part-consolidation

Designing a product is only part of the process. Now, can that product be manufactured? In many cases the end product is made up of an assembly of different pieces to simplify manufacturing. With generative design and additive manufacturing, we can now take a different approach to the process of designing and producing complex products by ultimately reducing the number of parts and steps in an assembly while optimizing a design for strength and weight reduction. You’ll need a paid subscription

Generative Design for Performance and Weight Reduction (Coursera)

https://www.coursera.org/learn/generative-design-performance-weight-reduction

There are many considerations and factors that play a part in designing a new product. Cost is usually a big one, but sometimes there are other factors that are the main contributors to a product's direction. With vehicles, specifically motorcycles, we see advanced engineering practices performed on seemingly minor parts. In some instances, making a part as light as possible can have a big effect on performance. In other cases, the strength or stiffness of a part, such as a motor mount, is more

Generative Pre-trained Transformers (GPT) (Coursera)

https://www.coursera.org/learn/chatgpt

Large language models such as GPT-3.5, which powers ChatGPT, are changing how humans interact with computers and how computers can process text. This course will introduce the fundamental ideas of natural language processing and language modelling that underpin these large language models. We will explore the basics of how language models work, and the specifics of how newer neural-based approaches are built. We will examine the key innovations that have enabled Transformer-based large language

GenerativeAI for Customer Success (Coursera)

https://www.coursera.org/learn/generativeai-for-customer-success

Did you know that companies using Generative AI in customer success see a significant improvement in customer satisfaction and operational efficiency? Discover how you can leverage this technology to transform your customer success strategies. This short course empowers customer success professionals and managers to enhance their strategies using Generative AI (GenAI) technologies. By completing this course, you'll be able to apply advanced GenAI tools to streamline your customer support proce

Genetic Epidemiology Foundations (Coursera)

https://www.coursera.org/learn/genetic-epidemiology

This course is presented by the University of Colorado Denver in collaboration with the Vanderbilt Genetics Institute at Vanderbilt University Medical Center and the International Genetic Epidemiology Society. It is designed to provide students with the background and knowledge foundations necessary to conduct statistical analysis of genetic association study data. This course includes multiple lectures and evaluations on each of the topics: the history of genetics research presented by Dr. Nanc

Genetics and Society: A Course for Educators (Coursera)

https://www.coursera.org/learn/genetics-society

How have advances in genetics affected society? What do we need to know to make ethical decisions about genetic technologies? This course includes the study of cloning, genetic enhancement, and ownership of genetic information. Course participants will acquire the tools to explore the ethics of modern genetics and learn how to integrate these issues into their classrooms.

Genome Assembly Programming Challenge (Coursera)

https://www.coursera.org/learn/assembling-genomes

In Spring 2011, thousands of people in Germany were hospitalized with a deadly disease that started as food poisoning with bloody diarrhea and often led to kidney failure. It was the beginning of the deadliest outbreak in recent history, caused by a mysterious bacterial strain that we will refer to as E. coli X. Soon, German officials linked the outbreak to a restaurant in Lübeck, where nearly 20% of the patrons had developed bloody diarrhea in a single week. At this point, biologists knew that

Genome Sequencing (Bioinformatics II) (Coursera)

https://www.coursera.org/learn/genome-sequencing

You may have heard a lot about genome sequencing and its potential to usher in an era of personalized medicine, but what does it mean to sequence a genome? Biologists still cannot read the nucleotides of an entire genome as you would read a book from beginning to end. However, they can read short pieces of DNA. In this course, we will see how graph theory can be used to assemble genomes from these short pieces. We will further learn about brute force algorithms and apply them to sequencing mini

Genomic Data Science and Clustering (Bioinformatics V) (Coursera)

https://www.coursera.org/learn/genomic-data

How do we infer which genes orchestrate various processes in the cell? How did humans migrate out of Africa and spread around the world? In this class, we will see that these two seemingly different questions can be addressed using similar algorithmic and machine learning techniques arising from the general problem of dividing data points into distinct clusters. In the first half of the course, we will introduce algorithms for clustering a group of objects into a collection of clusters based o

Genomics for Law (Coursera)

https://www.coursera.org/learn/genomics-for-law

Genomics for Law provides a unique framework to review the history and basics of genomics research as well as explore how genomics has, and will continue to, interact with the law. Throughout this course you will explore the implications of genomics research on law, as well as law's influence and implications on genomics research, as it pertains to the following topics: • Genomics and Criminal Law • Genomics and Criminal Procedure • Forensic Genomics • Intellectual Property Protection and Biot

Genomics: Decoding the Universal Language of Life (Coursera)

https://www.coursera.org/learn/genomics-research

What is a genome? A genome contains all of the information that a cell needs to develop, function, and reproduce itself, and all the information needed for those cells to come together to form a person, plant, or animal. Genomes contain an organism’s complete set of genes, and also the even tinier genetic structures that help regulate when and how those genes are used. The ability to regrow a torn ligament, the clues that might predict the onset of mental illness, the nutritional potential of c

Genre : quels enjeux ? Violences, globalisation, biomédecine, sexualités. (Coursera)

https://www.coursera.org/learn/genre

Ce cours propose une introduction au champ interdisciplinaire des études sur le genre, qui depuis 40 ans sont devenues un outil incontournable des sciences sociales. En proposant pour la première fois une initiation en langue française, il s’agit de faire connaître l’apport des études genre aux sciences sociales et plus généralement de faire œuvre citoyenne, en sensibilisant les participant.e.s et les étudiant.e.s aux inégalités sociales entre les hommes et les femmes et aux formes de discrimina

Geodesign: Change Your World (Coursera)

https://www.coursera.org/learn/geodesign

Ignite your career with Geodesign! The magnitude of challenges before us exceeds the reach of conventional approaches to planning and design. The pandemic has spawned urgent needs for new design approaches and solutions. Also at the doorstep is climate change: altering community design approaches; addressing infrastructure types and locations; as well as the need to protect carbon-sequestering environs. Geodesign provides a revolutionary way forward. It leverages information systems to foster co

Geographical Information Systems - Part 1 (Coursera)

https://www.coursera.org/learn/gis-1

This course is organized into two parts presenting the theoretical and practical foundations of geographic information systems (GIS). - Together theses courses constitute an introduction to GIS and require no prior knowledge. - By following this introduction to GIS you will quickly acquire the basic knowledge required to create spatial databases and produce high-quality maps and cartographic representations. - This is a practical course and is based on free, open-source software, including QGIS.

Geometría Analítica Preuniversitaria (Coursera)

https://www.coursera.org/learn/geometra-analtica-preuniversitaria

Líneas rectas, círculos, parábolas, elipses e hipérbolas son figuras geométricas que encontramos en nuestro derredor. Por ejemplo, mucha gente sabe que los planetas en nuestro sistema solar se mueven en órbitas elípticas teniendo al astro rey en un foco de esta figura. Sin embargo, pocos saben que la plaza de San Pedro en el Vaticano está construída sobre elipses donde sus focos se encuentran sobre las fuentes donde mucha gente se toma fotos. Estos son dos ejemplos que muestran la importancia de

Geometric Algorithms (Coursera)

https://www.coursera.org/learn/geometric-algorithms

Geometric algorithms are a category of computational methods used to solve problems related to geometric shapes and their properties. These algorithms deal with objects like points, lines, polygons, and other geometric figures. In many areas of computer science such as robotics, computer graphics, virtual reality, and geographic information systems, it is necessary to store, analyze, and create or manipulate spatial data. This course deals with the algorithmic aspects of these tasks: we study

Geopolítica e seus Movimentos Interculturais (Coursera)

https://www.coursera.org/learn/geopolitica-e-seus-movimentos-interculturais

Nossas boas-vindas ao Curso Geopolítica e seus Movimentos Interculturais. Neste curso, você aprenderá conceitos sobre os impactos da geopolítica na economia, política, soberania e nas ações de acordos comerciais. Estes conceitos são fundamentais para entender o impacto intercultural que ações estratégicas de determinados países, como crises econômico-financeiras globais, impactos de soberania e até mesmo período entre-guerras, causam na relação intercultural entre as nações e os atores das rela

Geopolítica y gobernanza global: riesgos y oportunidades (Coursera)

https://www.coursera.org/learn/geopoliticaygobernanzaglobal

El mundo es global. Sus retos colectivos. Y su futuro incierto. Este curso sobre Geopolítica y gobernanza global de ESADEgeo te ayudará a entender las dinámicas sociales, económicas, energéticas y tecnológicas que definirán el mundo por venir. Desde la perspectiva de la geopolítica, queremos ayudar a los estudiantes, empresas e instituciones públicas a que diseñen estrategias de futuro en el mundo globalizado. Para ello, estudiaremos las grandes tendencias que vivimos, como el auge de las cl

Geospatial Analysis with ArcGIS (Coursera)

https://www.coursera.org/learn/geospatial-analysis

Apply your GIS knowledge in this course on geospatial analysis, focusing on analysis tools, 3D data, working with rasters, projections, and environment variables. Through all four weeks of this course, we'll work through a project together - something unique to this course - from project conception, through data retrieval, initial data management and processing, and finally to our analysis products. In this class you will learn the fundamentals of geospatial and environmental analysis during f

Gerenciamento de mídias sociais (Coursera)

https://www.coursera.org/learn/gerenciamento-de-midias-sociais

Este curso oferece as habilidades essenciais de criação e gerenciamento de conteúdo. Você aprenderá a criar publicações eficazes nas redes sociais, além de uma marca forte para ajudá-lo a construir uma presença nas mídias sociais. Você também aprenderá a estabelecer um processo contínuo para gerenciar conteúdo. Isso inclui definir um calendário de conteúdo, gerenciar e moderar suas publicações, analisar dados para extrair insights e iterações e saber como aumentar a eficácia das publicações. Ao

Gerenciamento de projetos Agile (Coursera)

https://www.coursera.org/learn/gerenciamento-de-projetos-agile

Esse é o quinto curso do programa Certificado de Gerenciamento de Projetos do Google. Este curso explorará a história, a abordagem e a filosofia do gerenciamento de projetos Agile, incluindo a estrutura Scrum. Você aprenderá a diferenciar e a combinar o Agile com outras abordagens ao gerenciamento de projetos. Conforme você avançar no curso, aprenderá sobre Scrum e explorará seus pilares e valores, comparando funções essenciais da equipe de Scrum. Você descobrirá como criar, gerenciar e refinar

Gerenciamento de Serviços de TI (Coursera)

https://www.coursera.org/learn/gerenciamento-de-servicos-de-ti

Nossas boas-vindas ao Curso Gerenciamento de Serviços de TI. Neste curso, você aprenderá sobre o gerenciamento de serviços de TI, com base na biblioteca ITIL4, considerando uma nova perspectiva de criação de um sistema de valor de serviços. Além disso, discutiremos a construção da cadeia de valor do serviço, entendendo seu valor para o negócio e envolvendo o usuário em toda as etapas de construção. Ao final deste curso, você será capaz de repensar os serviços de TI, considerando o valor entre

Gérer les risques et les modifications d’un projet (Coursera)

https://www.coursera.org/learn/project-risk-management-fr

Ce cours vous aidera à gérer efficacement les risques d’un projet en identifiant, en analysant et en communiquant les modifications inévitables du périmètre et des objectifs du projet. Vous comprendrez et mettrez en pratique les éléments nécessaires pour mesurer et rendre compte du périmètre, du planning et de la performance des coûts du projet. Vous serez équipé des outils permettant de gérer les modifications de la manière la moins perturbante possible pour votre équipe et les autres parties p

Gestão da Cadeia de Suprimentos (Coursera)

https://www.coursera.org/learn/gestao-da-cadeia-de-suprimentos

Nossas boas-vindas ao Curso Gestão da Cadeia de Suprimentos. Neste curso, você aprenderá sobre os principais conceitos necessários para entender o que é a cadeia de suprimentos, como ela pode gerar maior valor para a empresa, quais são as novas tecnologias que permitem uma maior eficácia na sua gestão e como podemos personalizar a oferta para os segmentos de cliente da empresa. Ao final deste curso, você será capaz de compreender os desafios encontrados em toda a cadeia de suprimentos e como a

Gestão de Dados Científicos (Coursera)

https://www.coursera.org/learn/gestao-de-dados-cientificos

Este curso foi produzido pelo Insper com a colaboração da United States Geological Survey (USGS). Ele tem o objetivo de introduzir o que é Gestão de Dados Científicos e contextualizar atividades necessárias para sua execução, assim como para a elaboração de um plano de gestão de dados, que irá subsidiar a produção de pesquisas alinhadas ao quarto paradigma científico. Com este curso, esperamos que você compreenda ou aperfeiçoe suas habilidades de organização do processo de geração, curadoria e

Gestão de Marca & Crise de Imagem (Coursera)

https://www.coursera.org/learn/gestao-de-marca-crise-imagem

No mundo contemporâneo, "marca" é um dos ativos mais valorizados pelos mercados. Contudo, com o empoderamento da sociedade, as marcas ficaram mais frágeis e mais expostas. Nesse cenário, estar preparado para a gestão de crise de marca pode fazer a diferença entre a sobrevivência e a morte do negócio. Ao final deste curso, você será capaz de entender e relacionar os principais conceitos de marca, de sistema de informação de marketing e de gestão de crise de marketing. Será capaz de julgar proce