Advertising in the Age of Generative AI (Coursera)

https://www.coursera.org/learn/advertising-in-the-age-of-generative-ai

The Advertising in the Age of Generative AI course provides you with the knowledge, skills, and tools needed to build and maintain a clear and strong brand that is distinguishable from the competition and builds customer loyalty, familiarity, and comfortability. This course will allow for you to appropriately practice using Generative AI to generate compelling and effective logos as part of a brand strategy. This course is ideal for marketing professionals looking to create and establish a stron

Building Generative AI Capabilities (Coursera)

https://www.coursera.org/learn/building-generative-ai-capabilities

The Building a Generative AI Capabilities course provides you with the holistic insights of AI in marketing and the impact of the internal and external strategic considerations of AI to support and sustain marketing strategies. You will learn how to successfully develop an AI strategy and roadmap for your organization using the AI Marketing Canvas and understand how the AI Marketing Canvas supports AI from a non-traditional data-based approach as a competitive advantage. You will also learn how

Content Marketing Using Generative AI (Coursera)

https://www.coursera.org/learn/generative-ai-in-marketing

The Content Marketing in Generative AI course provides you with a foundational knowledge of digital marketing and how Generative AI continues to revolutionize the way marketing organizations effectively manage content. This course focuses on the developing and expanding the necessary skills and expertise for effective online brand promotion by leveraging customer insights to optimize marketing campaigns and understanding customer sentiments. This course is ideal for marketing professionals seeki

Customer Service in the Age of Generative AI (Coursera)

https://www.coursera.org/learn/customer-service-in-the-age-of-generative-ai

The Customer Service in the Age of Generative AI course provides you with the essential knowledge to use Generative AI to build and develop chatbots for customer engagement and customer support. In this course, you will learn how personalized chatbots are impactful and essential for customers and how the continuous need to evaluate and enhance chatbots to meet customer expectations and needs effectively. In this course, you will ,learn how chatbots can be leveraged to provide more targeted and c

Generative AI in Marketing (CourseraSpecs)

https://www.coursera.org/specializations/generative-ai-in-marketing

Offered by University of Virginia Darden School Foundation. Enhance marketing creativity using Generative AI. Discover how Generative AI can ...

Human Excellence in the AI Age, Part 1: A Soft Skills Course (Coursera)

https://www.coursera.org/learn/humanexcellenceintheaiagepart1

Finding meaningful work and happiness in the AI age depends on you - your ability to learn, unlearn, and re-learn at the pace of technological change. Follow Edward D. Hess, Professor Emeritus of Business Administration at the Darden School of Business, as he lays the groundwork for personal development and exceptional leadership in an era of exponential technological growth. Volatility is the new norm. Technology is becoming faster and smarter than ever before. How can we distinguish ourselv

IBM & Darden Digital Strategy (CourseraSpecs)

https://www.coursera.org/specializations/digital-strategy

Get ahead with key business and technical skills. Understand how current technologies are changing industry and create strategy to transform ...

Introduction to Digital Transformation Part 1 (Coursera)

https://www.coursera.org/learn/introduction-to-digital-transformation-part-1

This course was designed to introduce the key components of digital transformation so you can understand the drivers and economics of innovation and technological change to create competitive advantage in your own industry. You'll learn the business value of data and how the exponential growth in core technologies such as artificial intelligence and autonomy are impacting the nature of competition. You will also develop an understanding of the “digital transformation stack” - infrastructure, te

Introduction to Digital Transformation Part 2 (Coursera)

https://www.coursera.org/learn/digital-transformation-part-2

This course was designed to further your understanding of digital transformation so you can leverage digitization to improve business function performance. You'll learn how to build out your core digital infrastructure, with a focus on cloud computing, data integrity and digital platforms. You'll explore how digitization is transforming various business functions and organization units and learn how to identify the key drivers of and risks inherent in digital transformation, and consider the imp

Sustainable Supply Chains (Coursera)

https://www.coursera.org/learn/sustainable-supply-chains

This course focuses on the premise of “What is a Sustainable Supply Chain? It covers the building blocks of a supply chain, the sustainability related standards, rules, and legislation that are applicable to the supply chain and the role of business, society, and government in building a sustainable supply chain. You will build a basic foundational knowledge of how supply chains work, the main nodes and flows with a supply chain. You will learn how to create a transparent supply chain process a

The Strategist's Challenge (Coursera)

https://www.coursera.org/learn/strategists-challenge

In this course, you will develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. We will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy including SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses.