Strategic Business Analytics

ESSEC Business School via CourseraSpecs

Go to Course: https://www.coursera.org/specializations/strategic-analytics

Introduction

**Course Review: Strategic Business Analytics by ESSEC Business School** In today's fast-paced business environment, the ability to make informed, data-driven decisions can set organizations apart from their competitors. The course **"Strategic Business Analytics,"** offered by the prestigious **ESSEC Business School** on Coursera, aims to empower learners with the skills needed to analyze data strategically and derive critical insights that can lead to efficient and profitable business decisions. ### Course Overview The **Strategic Business Analytics** course is designed for students, business analysts, and data scientists who want to deepen their understanding of how analytics can be leveraged in strategic decision-making processes. Covering a wide array of topics in business analytics, the course structure is deliberate, ensuring that participants build a solid foundation before tackling more complex concepts. ### Syllabus Breakdown The course consists of several key components, comprising both theoretical knowledge and practical application. Here is a brief overview of the course components: 1. **Foundations of Strategic Business Analytics** - Introduces the essential concepts of business analytics and sets the groundwork for the following modules. - Covers fundamental theories and practices that will assist analysts in making data-informed decisions. 2. **Foundations of Marketing Analytics** - Expands the analytics knowledge into marketing, providing tools to analyze consumer behavior, market trends, and marketing return on investment. - An essential module for anyone looking to bridge the gap between data analysis and marketing strategy. 3. **Case Studies in Business Analytics with ACCENTURE** - A unique feature of this course is the collaboration with Accenture, offering case studies that demonstrate real-world applications of business analytics. - This module provides invaluable insights into how analytics can solve business problems and enhance operational efficiency. 4. **Capstone Project: Create Value from Open Data** - The highlight of the course allows participants to apply what they learned in a comprehensive individual project. - Students select a theme that interests them and use open data to create actionable insights, fostering creativity, and practical skills. ### Learning Experience The course is intuitively structured, with engaging video lectures and interactive quizzes designed not only to inform but also to keep the learner motivated. ESSEC's teaching approach blends theory with practice, ensuring you understand not just how to use analytics tools but also when and why to apply them in a business context. ### Recommendations **Strategic Business Analytics** is highly recommended for professionals looking to enhance their analytical capabilities and make a significant impact within their organizations. Whether you are an aspiring data scientist, a marketing professional, or a business analyst, this course will arm you with critical skills that are in high demand across various sectors. Coupled with the expertise of ESSEC Business School and practical insights from the industry leader Accenture, this course is not just another online learning experience; it’s a stepping stone to mastering the art of data-driven decision-making. For more information and to enroll, please visit the course page: [Strategic Business Analytics](https://www.coursera.org/learn/strategic-business-analytics). ### Conclusion In summary, **Strategic Business Analytics** is a comprehensive and accessible course that provides learners with essential tools to navigate the data landscape effectively. With its practical application and real-world case studies, it stands out as an excellent resource for anyone looking to harness the power of analytics in their business career.

Syllabus

https://www.coursera.org/learn/strategic-business-analytics

Foundations of strategic business analytics

Offered by ESSEC Business School. Who is this course for? This course is designed for students, business analysts, and data scientists who ...

https://www.coursera.org/learn/foundations-marketing-analytics

Foundations of marketing analytics

Offered by ESSEC Business School. Who is this course for? This course is designed for students, business analysts, and data scientists who ...

https://www.coursera.org/learn/case-studies-business-analytics-accenture

Case studies in business analytics with ACCENTURE

Offered by ESSEC Business School. Who is this course for ? This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics ...

https://www.coursera.org/learn/strategic-business-analytics-capstone

Capstone: Create Value from Open Data

Offered by ESSEC Business School. The Capstone project is an individual assignment. Participants decide the theme they want to explore and ...