Planejamento Estratégico de Marketing Digital

Fundação Instituto de Administração via CourseraSpecs

Go to Course: https://www.coursera.org/specializations/planejamento-estrategico-de-marketing-digital

Introduction

### Course Review: Planejamento Estratégico de Marketing Digital **Course Overview** The course titled *Planejamento Estratégico de Marketing Digital* is offered by the Fundação Instituto de Administração, a well-respected institution in Brazil. This course aims to provide learners with a comprehensive understanding of how strategic planning contributes to digital marketing. It is designed for anyone looking to enhance their skills in planning and executing effective digital marketing strategies. With the digital landscape constantly evolving, this course equips students with the tools and knowledge necessary to thrive in a competitive environment. **Syllabus Highlights** The course comprises several modules that cover essential aspects of digital marketing: 1. [**Introdução ao Marketing Digital**](https://www.coursera.org/learn/introducao-ao-marketing-digital) - This module introduces the fundamentals of digital marketing, providing insights into key concepts and practices that form the backbone of effective marketing strategies. 2. [**Preparando o Marketing Digital**](https://www.coursera.org/learn/preparando-o-marketing-digital) - Here, students will learn about the critical steps involved in preparing for digital marketing campaigns, including market research, target audience identification, and setting clear objectives. 3. [**Medindo o Marketing Digital**](https://www.coursera.org/learn/medindo-o-marketing-digital) - This module focuses on the metrics and tools necessary for measuring the effectiveness of digital marketing efforts. Understanding analytics is crucial for making data-driven decisions. 4. [**Otimizando o Marketing Digital**](https://www.coursera.org/learn/otimizando-o-marketing-digital) - Finally, students will discover strategies for optimizing their digital marketing initiatives, enhancing performance, and ensuring maximum ROI. **Course Experience** Engagement is a key component of this course. Students can expect a mix of instructional videos, interactive quizzes, and practical assignments designed to solidify their understanding of course content. The platform also facilitates discussion forums, enabling learners to exchange ideas and experiences, gain insights from peers, and network in the digital marketing community. **Recommendation** *Planejamento Estratégico de Marketing Digital* is highly recommended for both beginners and seasoned marketers who wish to refine their planning and execution skills in digital marketing. The structured approach to learning, combined with the diverse range of topics, makes this course a valuable investment for professional growth. The flexibility of studying online allows you to balance your learning with other commitments, making it an ideal choice for working professionals. Whether you’re starting in marketing or looking to refresh your knowledge, this course offers the foundational principles and advanced strategies needed to succeed in today’s digital marketplace. Don't miss this opportunity to elevate your marketing capabilities with insights from one of Brazil’s leading educational institutions. **Enroll Now** Ready to take the next step in your digital marketing career? Enroll in the course [here](https://coursera.pxf.io/c/3416256/1164545/14726?u=https%3A%2F%2Fwww.coursera.org%2Flearn%2Fplanejamento-estrategico-de-marketing-digital) and start your journey towards mastering strategic digital marketing planning today!

Syllabus

https://www.coursera.org/learn/introducao-ao-marketing-digital

Introdução ao Marketing Digital

Offered by Fundação Instituto de Administração. Nossas boas-vindas ao Curso Introdução ao Marketing Digital. Neste curso, você aprenderá ...

https://www.coursera.org/learn/preparando-o-marketing-digital

Preparando o Marketing Digital

Offered by Fundação Instituto de Administração. Nossas boas-vindas ao Curso Preparando o Marketing Digital. Neste curso, você aprenderá ...

https://www.coursera.org/learn/medindo-o-marketing-digital

Medindo o Marketing Digital

Offered by Fundação Instituto de Administração. Nossas boas-vindas ao Curso Medindo o Marketing Digital. Neste curso, você aprenderá sobre ...

https://www.coursera.org/learn/otimizando-o-marketing-digital

Otimizando o Marketing Digital

Offered by Fundação Instituto de Administração. Nossas boas-vindas ao Curso Otimizando o Marketing Digital. Neste curso, você terá contato ...