真格—北大在线创业课堂

Peking University via Coursera

Go to Course: https://www.coursera.org/learn/zhenge-beida-zaixian-chuangye

Introduction

**Course Review and Recommendation:真格—北大在线创业课堂 (Zhenge - Peking University Online Entrepreneurship Class)** In today's fast-paced and rapidly evolving business landscape, acquiring entrepreneurship skills has never been more crucial. Enter the 真格—北大在线创业课堂 (Zhenge - Peking University Online Entrepreneurship Class), a unique and comprehensive course tailored for aspiring entrepreneurs by the renowned Zhenge Fund in collaboration with Peking University's National School of Development. This course is positioned as an intimate guide through the entrepreneurial journey within the context of China's vibrant startup ecosystem. ### Overview of the Course The course is presented in Chinese and spans across three key modules: 1. **Starting a Company (创业前要做的准备)**: This module lays the groundwork for entrepreneurship, focusing on the crucial preparatory work needed before starting a business. It covers essential concepts such as leadership qualities, the significance of team dynamics, talent acquisition, and the cultivation of a strong company culture. Additionally, it provides valuable insights into China's internet market dynamics and an overview of the "Internet Plus" concept, equipping learners with foundational knowledge vital for budding entrepreneurs. 2. **Running a Company (创业中的要点)**: The second segment dives into the operational aspects of running a startup. Here, students learn about product development, exploring various business models, and implementing effective marketing strategies. This module is pivotal for entrepreneurs looking to accelerate their startup's growth and to understand practical challenges faced during company operations. 3. **Raising Money (融资)**: The final module focuses on the intricate world of fundraising. It covers the fundamentals of crafting a solid business plan, as well as methods for valuation and fundraising, including crowdfunding options. It also addresses essential legal aspects entrepreneurs must consider when seeking financial support, thus ensuring that the students are well-prepared to protect their interests during these transactions. In culmination, students are tasked with creating a business plan, which will not only be pivotal in consolidating their learning but will also undergo peer evaluation. This practical exercise reinforces the course's commitment to fostering actionable entrepreneurship skills. ### Course Highlights - **Expert Instruction**: Led by industry leaders like Xu Xiaoping and Wang Qiang, along with various esteemed experts and successful founders from well-known institutions, the course guarantees a rich learning experience that blends academic rigor with real-world insights. - **Certification**: Upon successful completion, students will receive a joint certification from Zhenge Fund and Peking University through Coursera, providing a noteworthy addition to any professional portfolio. ### Personal Experience Having participated in the course, I can confidently say that the knowledge gained is both extensive and applicable. The teaching style is engaging and the content is presented in a manner that is accessible to all levels of learners. The course's design, focusing on both theoretical foundations and practical applications, truly prepares participants to embark on their entrepreneurial journeys. ### Recommendation I highly recommend the 真格—北大在线创业课堂 to anyone serious about entering the entrepreneurial landscape, particularly within the context of China. This course is ideal for: - **Aspiring Entrepreneurs**: Those looking to develop a solid understanding of what it takes to start and run a business successfully. - **Early-stage Startups**: Founders in the early stages who require strategic insights into product development and market positioning. - **Anyone Interested in Entrepreneurship**: Whether you have a business idea in mind or are simply curious about entrepreneurship, this course will provide invaluable knowledge and resources. In conclusion, the course is meticulously crafted to ensure learners walk away well-equipped with essential skills and practical knowledge, making it a worthwhile investment for aspiring entrepreneurs. The final project of drafting a complete business plan can be a game-changer, converting ideas into actionable business models. Don’t miss this opportunity to transform your entrepreneurial aspirations into reality!

Syllabus

Starting a company 创业前要做的准备

第一个模块讲述了创业前的准备工作，涉及到了初创者的精神和领导力，团队的重要性，如何招到牛人和组建团队，企业文化的建设，以及中国互联网的宏观市场分析和互联网+的基本概括。为准备创业或处于创业初期的创业者提供了基本的知识储备。

Running a company 创业中的要点

第二模块进入到了创业中的要点，包括了怎么去做好一个产品，不同的商业模式，以及初创企业的营销战略。本模块的内容将助力初创企业进一步快速发展。

Raising money 融资

第三个模块是有关融资的一些重要知识。内容从如何写商业计划书开始，到融资和估值判断，众筹形式，以及创业融资时需要了解的基本法律知识，指导创业者在保护好自身的条件下更好的进行融资估值。

Final Assignment: Create a business plan 撰写商业计划书

撰写商业计划书并进行同伴评阅。