游戏产业概论

Fudan University via Coursera

Go to Course: https://www.coursera.org/learn/youxi-chanye-gailun

Introduction

### Course Review and Recommendation: 游戏产业概论 (Introduction to the Game Industry) The course titled **游戏产业概论** (Introduction to the Game Industry) on Coursera is an excellent starting point for anyone interested in understanding the dynamic and rapidly evolving world of the game industry. With a comprehensive structure tailored for beginners, this course effectively equips learners with the foundational knowledge necessary to navigate the complexities of this vibrant field. #### Course Overview As an introductory course, **游戏产业概论** is divided into nine well-structured chapters, which are designed to cater to beginners while progressively deepening their understanding of the game industry. The content is thoughtfully segmented into three main sections: 1. **Chapters 1-5** focus on foundational knowledge, covering the origins of games, historical development, and various game classifications. 2. **Chapters 6-7** provide a deeper insight into the current state of the industry, enabling learners to grasp its significance in the global market. 3. **Chapters 8-9** delve specifically into the Chinese game industry, exploring its growth, development trends, and operational practices. This course aims to provide a stepping stone for aspiring game industry professionals, helping them develop the necessary skills to eventually excel in more advanced courses, such as its follow-up, **游戏策划与设计** (Game Planning and Design). #### Key Topics Covered The syllabus includes a range of pivotal topics, such as: - **Introduction to Games**: Understanding the dual nature of games as both art and technology. - **History of Game Hardware and Software**: A backdrop of past advancements, current realities, and future prospects. - **Classification of Game Types**: An essential overview of different game genres and their relevance in industry communication. - **Becoming a Master**: Insights into the contributions of key figures who have shaped the gaming landscape. - **Intellectual Property Issues**: A legal perspective on protecting game designs and innovations. - **Game Development and Market Operations**: Knowledge crucial for game designers, including workflows and team dynamics. - **Investment and Product Marketing**: Understanding the financial aspects and marketing strategies that drive the industry forward. #### Course Benefits 1. **Accessible for Beginners**: This course is designed specifically for novices, ensuring that even those with minimal prior knowledge can easily follow along and grasp essential concepts. 2. **In-Depth Industry Insights**: It provides a thorough introduction to the various facets of the game industry, preparing learners for more specialized studies and professional roles. 3. **Expert-Led Content**: Taught by industry professionals, the course draws upon real-world experiences and case studies, making the learning process both engaging and practical. 4. **Cultural Context**: With specific focus on the Chinese gaming market, participants gain valuable insights into a major global player in the industry. #### Why You Should Enroll If you are passionate about games and curious about the industry that produces them, **游戏产业概论** is an invaluable resource. Whether you aim to become a game designer, a marketer, or a project manager within a gaming company, this course will lay the essential groundwork for your future studies and career. For aspiring industry professionals, it instills a greater appreciation for the intricate balance between art and technology in games. Moreover, understanding industry trends and legal landscapes is crucial in today’s fast-paced market. In summary, I highly recommend **游戏产业概论** for anyone looking to break into the world of gaming. With its comprehensive structure, expert guidance, and progressive learning experience, it stands out as a top choice for new learners eager to embark on an exciting journey in the game industry. Enroll today and take your first step into this captivating world!

Syllabus

绪论

专项课程全景介绍，课程一《游戏产业概论》内容分析，对游戏的概念进行梳理。游戏既是艺术又是技术，让我们先选择从心里学视角解读游戏机制，为艺术与技术的衔接搭建一座桥梁。

游戏硬件与软件发展历程

游戏硬件发展为软件的丰富多样打下了良好的基础，让我们回顾过往，立足当下，展望未来。

游戏类型划分

本章从游戏内容的角度入手，讲解不同类型游戏的分类标准及含义，对于游戏分类方面知识的掌握有助于游戏业界人士之间的沟通和交流具有广泛的实用性意义。

大师是怎样炼成的？

有一群曾经为游戏事业发展作出过巨大贡献的人们，他们孜孜不倦的辛劳付出推动了游戏业发展成为今天影响力巨大的全球娱乐文化产业。本章让我们了解“大师是怎样炼成的？”

游戏产业知识产权法律问题分析及应对

本章聚焦游戏产业以著作权为代表的知识产权法律保护问题，结合案例对目前游戏产业法律保护现状做深入浅出的分析。

游戏产品的研发与市场化运作

为提升游戏设计师的全面素质，在进入游戏制作行业前，掌握游戏制作中的职能分工和制作流程是必备知识，这将为日后进入游戏制作公司和融入游戏研发团队起到重要作用。

企业创投与产品运营

游戏行业高速发展日新月异，成为文化创意产业的吸金利器。本章引入投资人和企业高层管理者的视角对企业创投、产品营销、泛娱乐产业等问题进行深度解读，为学习者展开一张行业全景图。