Understanding Corporate Communications

Starweaver via Coursera

Go to Course: https://www.coursera.org/learn/understanding-corporate-communications

Introduction

Apply fundamental principles of corporate communications in different organizational contexts

Develop and implement effective internal communication strategies

Understand key challenges in communication during crisis situations

Demonstrate understanding of ethical considerations in corporate communications solutions

Syllabus

Understanding Corporate Communications

This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.