Uma Perspectiva Prática da Transformação Digital

Go to Course: https://www.coursera.org/learn/uma-perspectiva-pratica-da-transformacao-digital

Introduction

### Course Recommendation: Uma Perspectiva Prática da Transformação Digital If you're looking to understand the intricate layers of digital transformation and gain practical strategies for implementing it in your organization, then Coursera's course "Uma Perspectiva Prática da Transformação Digital" might just be the perfect fit for you. This comprehensive course offers a well-rounded and actionable approach to navigating the digital landscape in a business context. #### Course Overview "Uma Perspectiva Prática da Transformação Digital" is tailored to individuals interested in effectively applying digital strategies within business frameworks. The course provides participants with insights into the various dimensions that should be evaluated for a successful digital transformation, enabling them to prioritize and construct a robust digital strategy that yields concrete outcomes for their organizations. By the end of the course, participants will be equipped to create a customized digital transformation strategy that aligns with their unique organizational needs. #### Syllabus Breakdown The course is divided into four crucial modules, each focusing on different aspects of digital transformation: 1. **Contexto da Transformação Digital e o Arquétipo do Ser Humano**: This introductory module sets the stage by examining digital transformation from the perspectives of business dynamics, technological advancements, and consumer behaviors. Here, you’ll uncover the organizational ambitions that need to be articulated to design a tailored digital strategy. The module emphasizes understanding companies as living organisms that require sustainable and integrated digital strategies. 2. **A Cultura Organizacional Como Viabilizadora e Perpetuadora da Inovação**: In this module, you will explore various organizational cultures and their most defining traits. You'll learn about the levers that can be used to influence culture in favor of innovation, as well as the essential characteristics of innovative leadership. The focus is also on talent management, rewarding creativity, and fostering environments that spark innovative thinking. 3. **Como Explorar Tecnologias e Dados para Criar Valor aos Clientes**: This module delves into the strategies for leveraging emerging technologies and data to enhance customer experiences and value creation. Participants will gain insights into multichannel and omnichannel approaches and the fundamental pillars of a compelling digital customer experience. 4. **Uma Perspectiva Prática da Transformação Digital**: The final module emphasizes evaluating business processes with a focus on efficiency and innovation. It discusses how to apply open innovation relative to the specific context of your company and its market. Moreover, it covers tools to encourage intrapreneurship and foster partnerships with startups, which is crucial in today’s fast-paced digital environment. #### Conclusion and Recommendation "Uma Perspectiva Prática da Transformação Digital" stands out as a practical and insightful course that can significantly benefit anyone looking to navigate the complexities of digital transformation within an organizational framework. Whether you are a business leader, a management professional, or someone aiming to bolster their knowledge in this critical area, this course provides the necessary tools and frameworks to succeed. The course's emphasis on actionable insights, cultural considerations, and leveraging technology makes it a valuable investment in your professional development. Therefore, I highly recommend enrolling in this course on Coursera if you wish to enhance your understanding of digital transformation and lead your organization toward sustainable digital success.

Syllabus

Módulo 1 | Contexto da Transformação Digital e o Arquétipo do Ser Humano

Neste módulo, será apresentado um contexto sobre a transformação digital sob a ótica dos negócios, da tecnologia e dos comportamentos dos consumidores. Exploraremos as ambições organizacionais que precisam ser reveladas para o desenho de uma estratégia digital sob medida. Trataremos das empresas como organismos vivos que precisam de estratégias digitais sustentáveis e integradoras, tanto em profundidade quanto em abrangência.

Neste módulo, falaremos sobre os diversos tipos de cultura organizacional e suas características mais marcantes, bem como as alavancas que podem ser trabalhadas para influenciá-la em favor da inovação na empresa. Também trataremos dos atributos da liderança inovadora, talentos, recompensas e a criação de ambientes criativos.

Este módulo abordará como podemos criar uma estratégia para exploração de tecnologias emergentes e dados para criar novas experiências e valores aos clientes. Explanaremos, também, sobre multi e omnicanalidade e sobre os pilares da experiência digital do cliente.

Neste módulo, discutiremos a importância de avaliar os processos de negócio da empresa sob a ótica da eficiência e da inovação e, também, como podemos aplicar a inovação aberta sob medida ao contexto da empresa e seu mercado. Também abordaremos instrumentos de estímulo ao intraempreendedorismo e às parcerias com startups.