The Role of the Media

IESE Business School via Coursera

Go to Course: https://www.coursera.org/learn/the-role-of-the-media

Syllabus

Module I: The Role of the Media

Upon completion of this module, learners will be able to interpret different scenarios and determine the most appropriate communication strategy and approach for a specific situation.

Module II: What Makes News

Upon completion of this module, learners will have acquired the necessary skills for recognising the different aspects of media including its definitions and role in society and how to use the tips and techniques to make a story newsworthy

Module III: Time to Talk with the Media

Upon completion of this module, participants will have acquired the necessary skills for public speaking as well as how to maintain attention and control in a press conference or media interview.