Why Scale a Startup?

Go to Course: https://www.coursera.org/learn/scale-up-1

Introduction

You'll learn what you need to ask yourself before you start to scale up a startup

You'll get practical tips and advice on how to begin the journey from startup to scaleup

Syllabus

Scaling a Startup

This week, we will take a high-level look at the place of scaling and scaleups within entrepreneurship and innovation and begin to formulate how scaleups and startups differ: when is it time to scale up? How do you transition from startup to scaleup? And what are some of the pitfalls of scaling up your company too soon?

What makes a scaleup different than a startup? What questions should you be asking yourself before you start to scale up? And does startup type determine scaleup strategy? These are a few of the key questions we will address in this module.

Is scaling a sprint or a marathon? That depends on your view on risk, your industry insight, and how weatherproof your company can be - all of which we will cover in this module.

We hear a lot about exponentiality, but what does it actually mean? In this module, we will establish the key differences between growth (which is linear) and scaling (which is exponential), looking at examples from successful companies to further illustrate this difference as we prepare to scale up.