Raison d’être et Entreprise à Mission

Go to Course: https://www.coursera.org/learn/raison-etre-et-entreprise-a-mission

Introduction

### Course Review: Raison d’être et Entreprise à Mission on Coursera In today's rapidly evolving business landscape, where societal concerns take center stage, understanding the dual pursuit of economic performance and positive social impact is more critical than ever. The course "Raison d’être et Entreprise à Mission," available on Coursera, delves deep into these pressing themes, making it a must-attend for anyone interested in corporate responsibility and innovation. #### Overview This course is designed to provide a thorough understanding of the concepts of "raison d’être" (reason for being) and "société à mission" (mission-driven company) as highlighted by France's Pacte Law. Whether you are an aspiring entrepreneur, a corporate leader, or a student of business, this course offers both theoretical foundations and practical insights into how companies can redefine their objectives to better reflect societal values. Throughout the course, learners are encouraged to explore essential questions such as: - What does it mean to have a "raison d’être"? - How can a business evolve into a mission-driven company? - What are the new organizational models that successfully balance economic performance with societal impacts? #### Course Structure and Content The course curriculum is well-structured and encompasses key aspects of becoming a mission-driven business. It provides a blend of lectures, case studies, and interactive discussions, guiding you through the necessary steps to articulate your company's purpose in a way that resonates with contemporary societal expectations. Topics are organized to progressively build your understanding, starting with defining "raison d’être" and moving towards real-life examples of companies that have made this transition successfully. Real-world case studies from "La Communauté des Entreprises à Mission" are also integrated, offering a practical lens to theoretical concepts. Here’s a brief overview of what you can expect in the syllabus: 1. **Defining a Raison d’être**: Explore various interpretations and frameworks for establishing a clear company purpose. 2. **Becoming a Société à Mission**: Understand the legal and practical steps to transform your business model. 3. **Balancing Performance and Impact**: Learn about innovative organizational forms that achieve a dual focus of profitability and societal contribution. #### Target Audience This course is suited for a diverse audience. If you are a business leader looking to pivot towards a more purpose-driven model, a student wanting to understand modern business practices, or an activist eager to implement change within existing structures, this course will provide you with valuable insights and frameworks. #### Recommendation I highly recommend the "Raison d’être et Entreprise à Mission" course for anyone involved in or interested in the future of business. It offers an invaluable opportunity to not only learn about the legal and theoretical aspects of corporate mission but also to engage with thought leaders and peers who share a commitment to making a positive impact through business. The course format is accessible and allows for flexible learning, making it easy to fit into your schedule. By the end of the course, you will not only have gained a deeper understanding of how to navigate the evolving expectations of businesses today but also the confidence to drive this transformation within your organization. Enrolling in this course could very well be the first step towards not only enhancing your own professional skills but also contributing to a larger movement that prioritizes social responsibility alongside economic success. Don't miss this chance to be part of something significant in the realm of business and societal impact!

Syllabus

Définir une raison d’être et devenir une entreprise à mission selon la loi Pacte

L’objectif de ce Mooc est de définir les notions de raison d’être et de société à mission mises en avant dans le cadre de la loi Pacte (en France) et des nouvelles préoccupations sociétales. Réalisé avec La Communauté des Entreprises à Mission, ce Mooc répond aux questions suivantes : Comment définir une raison d’être ? Comment devenir une entreprise à mission ? Plus généralement ce Mooc traite des nouvelles formes d’organisation qui allient performance économique et impact sociétal positif.