L'entrepreneuriat social: faire son business plan

Go to Course: https://www.coursera.org/learn/monde-action

Introduction

### Course Review: "L'entrepreneuriat social: faire son business plan" on Coursera #### Overview In a world increasingly focused on social responsibility and sustainability, the course "L'entrepreneuriat social: faire son business plan" stands out as a beacon for aspiring social entrepreneurs. Offered on Coursera, this Massive Open Online Course (MOOC) is expertly led by Thierry Sibieude, a renowned professor holding the chair in Innovation and Social Entrepreneurship. The course is designed to equip learners with the essential tools and knowledge required to develop a business plan for a social or environmental venture. The course’s primary objective is to guide participants through some of the most critical questions that arise in the process of starting a social enterprise. It covers key areas such as identifying social needs, formulating a value proposition, establishing a business model, securing financing, choosing the right legal structure, and measuring social impact. Additionally, it features insights from around twenty inspiring figures, including social entrepreneurs and experts, who share their experiences and wisdom. #### Syllabus Breakdown The course is structured into four comprehensive episodes, each crafted to build your understanding systematically: 1. **Episode 1: Découvrir le business plan social** - In this episode, you will learn why, when, and how to create a business plan, alongside identifying the social need your enterprise aims to address and defining your mission. - **Key Takeaways**: - Understand the importance and timing of a business plan. - Identify your target social issue. - Define your mission statement. 2. **Episode 2: Construire son business model** - This episode focuses on building your business model. It emphasizes market analysis, understanding your clients and beneficiaries, and crafting a sustainable economic model. - **Key Takeaways**: - Learn to perform market opportunity analysis. - Define your target audience and user journey. - Develop a viable business model. 3. **Episode 3: Financer son projet** - Here, you will explore various avenues for financing your project, the appropriate legal status, and governance structures necessary for your organization. - **Key Takeaways**: - Choose the right legal structure for your venture. - Understand governance and decision-making processes. - Formulate your financial projections. 4. **Episode 4: Mesurer son impact social** - In the final episode, you will delve into impact measurement and the critical evaluation of your enterprise’s effects on stakeholders. - **Key Takeaways**: - Identify the changes your project aims to create. - Understand stakeholder dynamics. - Develop metrics to evaluate social impact. #### Why You Should Take This Course Whether you are a seasoned entrepreneur looking to pivot toward a social enterprise model or someone with a fresh idea to tackle societal issues, this course offers invaluable insights. The structured approach ensures that you not only learn theoretical aspects but also apply them to real-world scenarios. The wealth of knowledge shared by experienced practitioners provides a unique advantage, enabling learners to benefit from practical examples and strategies. #### Conclusion "L'entrepreneuriat social: faire son business plan" is an essential course for anyone passionate about making a difference through entrepreneurial ventures. It empowers you to create meaningful projects that address pressing social or environmental challenges. The combination of expert instruction, practical insights, and a well-balanced curriculum ensures that participants emerge with a comprehensive understanding of the social business landscape. By the end of this course, you will be equipped to create a robust business plan that can act as a blueprint for launching your social enterprise. I highly recommend this course to anyone seeking to blend entrepreneurship with social impact—your journey toward creating positive change starts here!

Syllabus

Episode 1 : Découvrir le business plan social

Au terme de cet épisode vous saurez répondre aux 3 questions suivantes :1/ Pourquoi, quand et comment, je dois faire un business plan 2/ Quel est le besoin social que je veux traiter et quelle évolution de la société je souhaite impulser ? 3/ Quelle mission je me donne pour y arriver ?

Au terme de cet épisode vous saurez répondre aux 3 questions suivantes : 1/ Pourquoi, quand et comment, je dois faire une analyse d’opportunité et une étude de marché 2/ Qui sont mes clients ? qui sont mes bénéficiaires ? quel est le parcours utilisateur pour mon client/mon bénéficiaire ? 3/ Quel sera mon modèle économique ?

Au terme de cet épisode vous saurez répondre aux 3 questions suivantes : 1/ Quel statut juridique adopter ? 2/ Quelles instances de gouvernance pour mon projet ? Comment s’organiseront les processus de décision dans mon organisation ? 3/ Comment formaliser ses prévisions financières ?

Au terme de cet épisode vous saurez répondre aux 3 questions suivantes : 1/ Quels changements votre projet vise-t-il ? A quelles conditions ? 2/ Quelles sont vos parties prenantes ? Quels seront les principaux impacts de votre action sur chacune d’elle ? 3/ Quels indicateurs utiliserez-vous pour évaluer cet impact ?