Measurement and Analysis on CourseEye - The Eye to Your Ideal Online Course

Measurement and Analysis

Go to Course: https://www.coursera.org/learn/measurement-and-analysis

Syllabus

Search Engine Marketing (SEM) & Search Engine Optimization (SEO)

In this module, you will explore how to differentiate between SEM and SEO, set up SEO objectives, perform keyword research, and analyze the performance of your SEO strategy.

Web analytics and tools

In this module, you will explore web analytics tools, including the popular Google Analytics platform, and how to set up a comprehensive dashboard for monitoring website performance.

Social media platforms, analytics and monitoring tools

In this module, you will explore social media marketing, SMART objectives, and the RACE planning framework to help you develop effective social media campaigns and assess platform suitability.

A/B testing & campaign performance reporting

In this module, you will you will gain insights into designing end-to-end campaign strategies, leveraging AI for monitoring and adjustment, implementing A/B testing, and conducting in-depth performance analysis.

Overview

The Measurement and Analysis course delves into the essential aspects of tracking, analyzing, and optimizing marketing efforts to drive success. Throughout the course, you will gain a solid understanding of search engine marketing (SEM) and search engine optimization (SEO), web analytics and tools, social media platforms and analytics, as well as A/B testing and campaign performance reporting. After completing this course, you will be able to: - Set up an SEO objective and perform keyword res