中级商务汉语——商务活动篇

Peking University via Coursera

Go to Course: https://www.coursera.org/learn/intermediatechinesebusiness

Introduction

### Course Review: 中级商务汉语——商务活动篇 (Intermediate Business Chinese: Business Activities) Are you looking to enhance your proficiency in business Chinese? If so, the course "中级商务汉语——商务活动篇" on Coursera is an excellent choice! This course is the sister program to "中级商务汉语（入职与营销篇）" and focuses specifically on essential business activities in the workplace. #### Overview The course takes you on a comprehensive journey through six critical areas of business communication, including contacting clients, arranging receptions, conducting market research, business inspections, participating in exhibitions, and negotiating business deals. Spanning seven units, the course is well-structured and user-friendly. Each of the first six units is dedicated to a specific area of business activity. You'll engage with five informative videos, each lasting between 10 to 15 minutes. After each video, you can solidify your understanding through two practice exercises, which, though not graded, encourage you to apply what you've learned. At the end of each unit, you will take a unit test consisting of six objective questions and two peer-reviewed tasks, totaling 10 points. The final unit serves as a comprehensive review and examination, allowing you to test your accumulated knowledge with 40 objective questions for a maximum score of 40 points. To pass the course, achieving a total of 80 points out of the combined 100 is required. ### Syllabus Breakdown 1. **联系客户 (Contacting Clients)** This unit provides you with the essential vocabulary and phrases needed to establish contacts in the business environment, such as sending faxes, emails, or making phone calls. Expect to learn practical skills for initiating and maintaining professional relationships. 2. **安排酒会 (Arranging Receptions)** Here, you'll discover how to navigate the expectations and requests involved in hosting a reception. You'll learn from both the client's perspective as well as the hotel staff's responses to diverse client demands. 3. **市场调查 (Market Research)** This unit is essential for anyone looking to understand market dynamics in a Chinese context. You'll acquire common phrases used in market research and learn how to interpret simple survey reports effectively. 4. **商务考察 (Business Inspections)** Designed to introduce you to the vocabulary used during business inspections, this unit also provides insight into some well-known Chinese enterprises, enhancing your understanding of the local business landscape. 5. **参加展会 (Participating in Exhibitions)** You will learn how to introduce exhibitions, delve into China's most famous Fair - the Canton Trade Fair, and explore foreign companies' names in Chinese. This knowledge is invaluable for professionals engaging with exhibitions in China. 6. **商务谈判 (Business Negotiations)** Negotiation is a critical component of business. In this unit, you'll be equipped with essential expressions used during negotiations and gain insights into the Chinese concept of "face" and how it influences business interactions. 7. **总测验 (Final Assessment)** The summary unit culminates in a thorough assessment of your understanding, testing your knowledge across all topics learned throughout the course. ### Recommendation "中级商务汉语——商务活动篇" is highly recommended for intermediate learners of Chinese, especially those working in or aspiring to enter the business world. The structure of the course, with its bite-sized videos and integrated self-assessments, provides an effective learning experience without overwhelming the learner. Whether you're preparing for a career in China or aiming to enhance your business communication skills, this course equips you with the right tools and vocabulary. It meticulously covers not only the theoretical aspects but also practical application, making it an indispensable resource for navigating the complexities of business in China. ### Conclusion Overall, if you're keen on developing your business Chinese skills and increasing your cultural competence in navigating business scenarios, this course on Coursera will not disappoint. Embrace this opportunity to elevate your career prospects and enhance your communication abilities in the professional realm!

Syllabus

联系客户

在本单元，你将学到商务活动中如何与客户建立联系，比如发传真、电邮、打电话等。

安排酒会

在本单元，你将学习在商务工作中作为客户如何对酒会提出要求，作为酒店如何应对客户的要求。

市场调查

在本单元，你将学习进行市场调查时的常用口语以及如何看懂一个简单的调查报告。

商务考察

在本单元，你将学习商务考察活动常用的词汇与句子，你也将了解一些中国的知名企业。

参加展会

在本单元，你将学习如何介绍展会，了解中国最有名的“广交会”，也会了解一些外国的知名企业的汉语名称。

商务谈判

在本单元，你将学习在商务谈判的过程中常用的表达，了解中国人的“面子”观念以及待人接客的方式。

总测验