Hôtel “De l'étoile” - a hotel in crisis?

Go to Course: https://www.coursera.org/learn/hotel-management-project

Introduction

### Course Review: Hôtel “De l'étoile” - A Hotel in Crisis? on Coursera If you're looking to deepen your understanding of revenue management, distribution strategies, and demand management in the hospitality industry, the Coursera course titled "Hôtel ‘De l'étoile’ - a hotel in crisis?" offers an extraordinary opportunity to engage with a real-world case study that is both intriguing and educational. #### Overview This course focuses on Hotel "De l'étoile," a prestigious 300-bedroom property located in Paris. Outwardly successful, the hotel struggles with profitability due to questionable distribution and revenue management strategies. The hands-on case study format allows you to apply theoretical knowledge to practical scenarios, enhancing your learning experience. #### Course Structure The course is divided into four interconnected modules, each aimed at guiding students through the process of analyzing the hotel's situation and formulating strategic recommendations: 1. **Situational Analysis**: The course begins with a thorough examination of the hotel's background—its history, brand positioning, and unique challenges. You'll be introduced to actual data on the hotel's distribution performance, revenue management tactics, and financial situation. This module sets the foundation for deeper analysis by asking you to critically evaluate the hotel's current strategies. 2. **Questioning the Brand**: After completing your analysis, the course encourages you to reflect on the hotel's brand identity and its connection to profitability. You will be tasked with making informed recommendations on how the management can reshape brand perception and maximize performance. 3. **Recommendations to the Board Family**: With peer feedback incorporated into your analysis, this module demands actionable insights. You'll formulate recommendations addressing operational strategies and priority business initiatives that the board should undertake to drive the hotel towards profitability. 4. **Implementation of the Strategy**: The final part of the course requires you to assess the operational ramifications of your proposed strategies. It emphasizes the necessity of collaboration and communication, ensuring that your recommended changes can be implemented efficiently while minimizing disruption to the hotel's operations. #### Learning Outcomes By engaging with this course, you can expect to gain the following competencies: - Enhanced ability to analyze complex business scenarios within the hospitality sector. - Practical experience working with real data, encouraging data-driven decision-making. - Skills in crafting recommendations that are actionable and grounded in thorough analysis. - An understanding of how to implement technical strategies while navigating the nuances of team dynamics and operational challenges. #### Recommendation I highly recommend "Hôtel ‘De l'étoile’ - a hotel in crisis?" to both students and professionals in the hospitality industry. The course is designed not only to provide theoretical knowledge but allows for practical application through a realistic case study. Real data and peer feedback mechanisms make this course a valuable learning experience. Moreover, the knowledge gained through the course can be beneficial for anyone aspiring to pursue a career in hotel management, revenue management, or consultancy within the hospitality domain. By engaging with this case, you'll gain insights that can translate into actionable strategies applicable to real-world hospitality challenges. Whether you're seeking to enhance your resume or expand your knowledge base, taking this course could be the next step in your professional journey, equipping you with the tools necessary to tackle complex issues in the hospitality sector effectively.

Syllabus

Situational analysis

In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.

Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.

Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.

Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.