Gestão de Stakeholders, Ética e Sustentabilidade Empresarial

Go to Course: https://www.coursera.org/learn/gestao-de-stakeholders-etica-e-sustentabilidade-empresarial

Introduction

### Course Review and Recommendation: Gestão de Stakeholders, Ética e Sustentabilidade Empresarial on Coursera **Overview** The course titled "Gestão de Stakeholders, Ética e Sustentabilidade Empresarial" offers a comprehensive dive into the intricacies of stakeholder management, ethical practices, and corporate sustainability. As businesses increasingly face scrutiny over their impact on society and the environment, this course emerges as a vital asset for professionals aiming to navigate these complexities with integrity and strategic foresight. **Course Structure and Syllabus** The course is structured into four primary modules, each designed to build upon the last, ensuring that learners develop a well-rounded understanding of the critical elements of stakeholder management: 1. **Fundamentos de Stakeholders** - This foundational module introduces essential concepts of stakeholder theory, covering the objective function of a company, stakeholder definitions, and key principles such as organizational justice and legitimacy. It sets the stage for understanding how value is defined and created for stakeholders. 2. **Gestão de Stakeholders** - Focusing on practical application, this module equips learners with tools and models for effective stakeholder management. This includes stakeholder analysis, mapping, salience, engagement strategies, and materiality matrices, all essential for identifying and prioritizing stakeholder relationships. 3. **Stakeholders e Estratégia** - Here, learners explore advanced strategies for incorporating stakeholder considerations into business operations. This module emphasizes value creation and co-creation processes, highlighting the competitive advantages that stem from positive stakeholder relationships. Real-world case studies are integrated to illustrate these concepts in action. 4. **Responsabilidade, Ética e Sustentabilidade Empresarial** - The final module examines the ethical principles that underpin corporate actions and their impact on sustainability. It covers social, environmental, and economic dimensions of sustainability, the concepts of corporate social responsibility, and the importance of ethical frameworks in business decisions. **Review** The course excels in providing an enriching and relevant learning experience. The content is well-organized, and each module smoothly transitions into the next, allowing for a gradual increase in complexity and depth of understanding. The use of real-life case studies not only engages learners but also reinforces the application of theoretical concepts in practical settings. In addition to the comprehensive curriculum, the course effectively addresses contemporary issues surrounding stakeholder engagement and corporate accountability. It emphasizes the importance of ethical considerations and sustainability, making it particularly relevant in today's corporate landscape. The instructors demonstrate a deep understanding of the subject matter and present the content with clarity. The interactive elements of the course, including discussions and assignments, promote critical thinking and encourage learners to apply their knowledge in meaningful ways. **Recommendation** I highly recommend the "Gestão de Stakeholders, Ética e Sustentabilidade Empresarial" course for professionals, business leaders, and students interested in enhancing their understanding of stakeholder management and corporate responsibility. Whether you are looking to build your career in sustainability, enhance your organization's stakeholder strategies, or simply expand your knowledge on ethical business practices, this course provides the foundational skills and insights needed to succeed. Completing this course will not only enhance your professional capabilities but also prepare you to contribute positively to your organization and society as a whole. Embrace the opportunity to deepen your understanding of key concepts in stakeholder management, ethics, and sustainability—enroll today!

Syllabus

Fundamentos de Stakeholders

Este módulo apresenta os conceitos fundamentais da teoria dos stakeholders, como a função objetivo da empresa, definições de stakeholders, justiça organizacional, legitimidade, materialidade, reciprocidade e valor para stakeholders.

Este módulo busca apresentar os principais conceitos e ferramentas para a gestão de stakeholders. São apresentados os modelos de análise de stakeholders, mapeamento de stakeholders, saliência, engajamento e matriz de materialidade.

Este módulo apresenta os conceitos mais recentes relacionados à estratégia para stakeholders. São discutidos os processos de criação e co-criação de valor com stakeholders a vantagem competitiva decorrente da reciprocidade com stakeholders e apresentados estudos que relacionam desempenho empresarial com tratamento a stakeholders.

Este módulo explora os princípios de responsabilidade, ética e sustentabilidade empresarial. São abordados os conceitos de sustentabilidade social, ambiental e econômica; de responsabilidade social corporativa e desempenho social corporativo; ética empresarial e seus instrumentos.