Fundamentos del marketing mix

Go to Course: https://www.coursera.org/learn/fundamentos-marketing-mix

Introduction

### Course Review: Fundamentos del Marketing Mix In the ever-evolving landscape of business, understanding the intricacies of marketing is paramount. The course "Fundamentos del Marketing Mix" on Coursera serves as a comprehensive introduction to the fundamental concepts of the marketing mix, focusing particularly on the four Ps: Product, Price, Promotion, and Place. #### Course Overview This course is tailored for those looking to gain a strategic understanding of how to analyze and manage their products or services effectively. It begins with an exploration of product management and gradually transitions into price strategy, channel management, and marketing communications, making it a well-rounded option for both marketing novices and practitioners looking to refresh their skills. #### Course Syllabus Breakdown 1. **Producto y Política de Producto** - This module delves into the components that make up a product, including its various levels, lines, and life cycle. The instructor emphasizes the importance of understanding the product life cycle for developing effective product strategies. By the end of this module, learners will be equipped with the tools necessary to classify products and implement strategies that align with different stages of their life cycles. 2. **Precio y Política de Fijación de Precios** - Pricing is one of the most critical aspects of any marketing strategy. This section provides a broad overview of pricing, including the various factors that influence pricing decisions. Students will learn several approaches to strategically set prices for their products and services, ensuring not only competitiveness but also profitability. 3. **Gestión de Canales y Retailing** - Distribution channels play a vital role in getting products to consumers. In this module, students will learn how to design and manage effective distribution channels. The course addresses various types of distribution channels and the conflicts that can arise between them, along with practical solutions to manage these conflicts. This knowledge will empower learners to understand the current structure and future of marketing through channels. 4. **Comunicaciones de Marketing** - The final module focuses on creating and managing a marketing communications mix. Here, students will explore the significance of communication in the marketing mix and how to craft effective advertising and promotional strategies. This section equips learners with the skills to evaluate the impact of their marketing communications, ensuring alignment with overall business objectives. #### Course Recommendations "Fundamentos del Marketing Mix" is highly recommended for: - **Beginners in Marketing**: If you're just starting your journey into the marketing world, this course provides a solid foundation that is both accessible and informative. - **Business Professionals**: For those in business sectors wanting a refresher or deeper understanding of marketing principles, this course offers valuable insights that can be directly applied to their roles. - **Entrepreneurs**: If you are launching a product or service, the knowledge gained from this course will be instrumental in positioning your business for success. #### Conclusion In summary, "Fundamentos del Marketing Mix" is an excellent resource for anyone looking to deepen their understanding of marketing fundamentals. With its structured approach and thorough exploration of key concepts, this coursera course ensures that learners emerge with practical knowledge that can be applied in real-world situations. Whether you're a student, a professional, or an entrepreneur, this course might just be the catalyst you need to elevate your marketing skills and strategies.

Syllabus

Producto y política de producto

Al final de este módulo entenderá los elementos que comprenden un producto, incluyendo niveles, línea y ciclos de vida de un producto. También comprenderá el rol que su ciclo de vida desempeña a la hora de desarrollar una estrategia de producto de éxito, así como diversos métodos para clasificar productos o servicios.

Al final de este módulo tendrá una visión general del precio y de los diversos factores que le afectan. También podrá utilizar varios enfoques para fijar de manera estratégica el precio de productos y servicios.

Al final de este módulo sabrá cuáles son los pasos para diseñar y gestionar un canal de distribución. También podrá distinguir los distintos tipos de canales de distribución y los conflictos que surgen entre ellos, así como las formas de solucionar esos conflictos. También aprenderá cuál es la naturaleza actual, la estructura, los actores clave y el futuro del marketing al canal.

Al final de este módulo podrá crear y gestionar su propio mix de comunicaciones de marketing, tras haber comprendido su rol e importancia en el marketing mix en su conjunto. También sabrá cómo crear, gestionar y evaluar la publicidad y la promoción en medios.