L'entrepreneuriat social : de l'envie au projet

Go to Course: https://www.coursera.org/learn/entrepreneuriatquichangelemonde

Introduction

**Course Review and Recommendation: "L'entrepreneuriat social : de l'envie au projet" on Coursera** In an era where the need for social responsibility and environmental sustainability has never been more pressing, the course "L'entrepreneuriat social : de l'envie au projet" offers an invaluable opportunity for aspiring social entrepreneurs. Hosted on Coursera, this MOOC (Massive Open Online Course) provides a comprehensive and engaging exploration of social entrepreneurship, making it an excellent choice for anyone looking to make a positive impact on society while pursuing entrepreneurial ambitions. ### Overview: This four-week course aims to ignite the passion of social entrepreneurs by helping participants understand the concept of social entrepreneurship, analyze unmet social and environmental needs, and develop viable business models for social enterprises. Additionally, the course includes inspiring testimonials from social entrepreneurs who have successfully launched their projects, showcasing that anyone with determination and the right tools can embark on this transformative journey. ### Syllabus Breakdown: **Episode 1: Les parcours : ils se sont lancés!** This opening module dives deep into the personal journeys of social entrepreneurs. It prompts introspection by asking critical questions about what drives individuals to commit to social causes. Through rich storytelling, the course illustrates that a social enterprise can be both financially viable and socially beneficial, setting the stage for understanding what it means to operate at the intersection of profit and purpose. **Episode 2: L'entrepreneuriat social, la réponse à un besoin** Participants will learn the essentials of assessing social needs through rigorous analysis. This episode will guide learners on how to define social needs effectively, understand opportunity analysis, and identify target audiences. This knowledge is key for anyone planning to launch a social enterprise, ensuring that the business is built on a real understanding of the communities it aims to serve. **Episode 3: Du besoin à la solution, la proposition de valeur** The third episode focuses on developing a strong value proposition by outlining the social enterprise’s charter, vision, mission, and objectives. Learners will explore different business models applicable to social enterprises, which is crucial for ensuring the sustainability of their initiatives. This section provides practical insights that are necessary for translating needs into actionable solutions. **Episode 4: Et si vous vous lanciez?** The final episode empowers participants to take the leap into entrepreneurship. This module discusses pathways to starting a social enterprise, the role of incubators in fostering new initiatives, and the importance of crafting a compelling business plan. It also introduces the concept of “hybrid value chains,” highlighting innovative approaches to creating social impact. ### Review: "L'entrepreneuriat social : de l'envie au projet" is a well-structured course, rich in content and practical application. The blend of theory and real-world testimonials is particularly engaging, inspiring learners to dream big while providing them with the tools needed to turn those dreams into reality. The course is designed for both beginners and those with some background in entrepreneurship, making it accessible yet profound. The teaching style is interactive, and the course materials are presented through a combination of lectures, readings, and multimedia resources, catering to diverse learning styles. Additionally, Coursera's platform encourages peer interaction, allowing participants to share insights and collaborate on ideas, which enhances the learning experience. ### Recommendation: I highly recommend "L'entrepreneuriat social : de l'envie au projet" for anyone interested in making a meaningful difference through entrepreneurial efforts. Whether you are a budding entrepreneur seeking guidance or an experienced professional looking to pivot towards social innovation, this course provides the essential groundwork for effective social entrepreneurship. Get ready to be inspired, challenged, and equipped with the knowledge needed to embark on your journey to create impactful solutions for pressing social and environmental issues. Enroll today and take the first step towards becoming a social entrepreneur!

Syllabus

Episode 1 : Les parcours : ils se sont lancés !

Qu'est-ce qui déclenche chez les entrepreneurs sociaux le désir de s'engager ? Quel est le parcours des entrepreneurs sociaux avant le "déclic"? Qu'est-ce qui caractérise une entreprise sociale ? Et finalement, une entreprise peut-elle être sociale ?

Qu'est-ce que l'analyse du besoin social ? Comment définir le besoin social de façon pertinente ? Qu'est-ce que l'analyse d'opportunité ? Faut-il faire une étude de marché ? Qu'est-ce que le public cible de l'entreprise sociale ?

Qu'est-ce que la charte de l'entreprise sociale ? Comment rédiger la vision, la mission, les objectifs et les principes d'action ? Qu'est-ce que le modèle économique d'une entreprise ? Quels sont les modèles économiques possibles pour une entreprise sociale ?

Quelles soient les voies qui s'offrent à vous pour vous lancer ? Quel est le rôle d'un incubateur ? Le business plan est-il un outil indispensable ? Qu'est-ce qu'un intrapreneur ? Que recouvre la notion de "chaîne de valeur hybride" ?