Effective Corporate Communication: Principles & Evolution

Starweaver via Coursera

Go to Course: https://www.coursera.org/learn/effective-corporate-communication-principles-evolution

Introduction

Evaluate the evolution and current trends in corporate communication, assessing their impact on business strategies.

Synthesize strategies for effective internal and external corporate communication, incorporating principles of ethics and best practices.

Apply techniques for crisis communication management, both internally and externally, demonstrating problem-solving skills.

Design comprehensive digital communication strategies, considering global and cross-cultural aspects, and anticipating future trends.

Syllabus

Module 1: Introduction to Corporate Communication

Introduction to Corporate Communication explores fundamental concepts, historical evolution, and ethical considerations shaping corporate communication.

Module 2: Internal Corporate Communication

Explore strategies for fostering effective communication within organizations, focusing on employee engagement, feedback systems, and crisis communication.

Module 3: External Corporate Communication

This module explores strategies for engaging external stakeholders, managing media relations, and safeguarding corporate reputation through effective crisis communication.

Module 4: Advanced Topics in Corporate Communication

Advanced Topics in Corporate Communication delves into cutting-edge strategies and future trends. Learn to harness digital platforms effectively, navigate global communication challenges, and anticipate emerging innovations.