Doing Business in China Capstone

The Chinese University of Hong Kong via Coursera

Go to Course: https://www.coursera.org/learn/doing-business-in-china-capstone

Introduction

### Course Review: Doing Business in China Capstone on Coursera In our interconnected global economy, understanding the nuances of international markets is more important than ever. One such market that continues to gain considerable attention is China, a country with a unique blend of cultural, economic, and regulatory frameworks. If you’re looking to deepen your knowledge of international business dynamics, particularly in the context of China's market, the **"Doing Business in China Capstone"** offered on Coursera could be an excellent choice. #### Course Overview The **Doing Business in China Capstone** is designed to provide participants with an opportunity to apply theoretical business concepts to real-world scenarios. As a participant, you will step into the shoes of a business consultant working for a reputable “HON / wellness” company, tasked with introducing a new overseas product into the Chinese market. This capstone project allows you to explore real business challenges while leveraging your newly acquired skills. #### Detailed Syllabus Breakdown **Module 0: Introduction** The course kicks off with an introduction to the resources and tools necessary for completing the capstone project. This module sets the stage for the learning journey ahead, outlining the timelines and expectations. **Module 1: Product Description** The first task requires you to describe the product you intend to analyze for your final project. This involves not only defining the product but also articulating its relevance to the company's existing operations. Furthermore, you will submit your project for peer review, receiving invaluable feedback that can enhance the feasibility and overall viability of your concept. Engaging with peers provides a collaborative environment that fosters shared learning. **Module 2: Strategic Planning** Next, you will develop a Strategic Plan outlining how to effectively enter the Chinese market. This module emphasizes the critical aspects of market entry—identifying target demographics, distribution channels, and competitive advantage strategies. The chance to receive peer feedback on your plan encourages you to think critically and prepares you for the final submission. **Module 3: Marketing Plan** Module 3 focuses on creating a Marketing Plan for your product, where you will outline how to communicate the value of your product to the target audience. Understanding the marketing dynamics in China—such as cultural preferences and digital engagement strategies—will be essential. Peer reviews will again enhance your creativity and analytical approach, ensuring that your marketing strategies are robust and culturally relevant. **Module 4: Final Business Plan and Presentation** In the final module, you will synthesize your work into a cohesive Business Plan. You will also prepare a 1-minute video pitch to present to the management team, enhancing your presentation skills and confidence in conveying business ideas effectively. Engaging with peers for feedback at this stage offers further refinement opportunities for both your business concepts and presentation techniques. #### Course Experience This capstone course is structurally designed to enhance your learning through active application, reflection, and peer-to-peer interaction. The iterative nature of the tasks ensures that you develop a comprehensive understanding of the critical components of doing business in China. The course emphasizes hands-on learning, which allows each participant to create a substantial project that could not only serve academic learning goals but also real-world business applicability. #### Recommendations I highly recommend the **Doing Business in China Capstone** for several reasons: 1. **Practical Application**: The course’s focus on real-world applications equips learners with experience that is directly transferable to their careers. 2. **Structured Feedback Mechanism**: Peer reviews offer valuable perspectives that can enhance your thinking and approach to problem-solving. 3. **Comprehensive Coverage**: From product description to strategic and marketing planning, the course covers all essential aspects of entering and succeeding in the Chinese market. 4. **Networking Opportunities**: Engaging with peers from diverse backgrounds fosters a rich learning environment and can lead to valuable connections in the business community. 5. **Presentation Skills Development**: The final presentation component provides practical experience that is essential in today’s business environment. In conclusion, the **Doing Business in China Capstone** is an enriching educational experience that effectively blends theoretical knowledge and practical application. If you’re aiming to build a solid foundation in international business, especially with a focus on China, this course will undoubtedly provide you with the tools and insights you need to succeed.

Syllabus

Module 0

Welcome to the "Doing Business in China" Capstone Project! We've used this course shell to bring you the resources and tools you need to complete your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone.

Module 1

The first task now is you'll write your Description of the product you will develop further in a full opportunity analysis for your final project. You should specify how bringing the project into China fits the company. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of three of your peers.

Module 2

In this Module, you'll write your Strategic Plan for your product that will be part of your final project. Because determining who, where and how to enter China is critical to the success of your capstone, you'll have the opportunity to get feedback on the appropriateness and analytical strength of your strategic plan before you submit it as part of your final project. Once you submit your idea, please review the Strategic Plans of three of your peers.

Module 3

In this Module, you'll write your Marketing Plan for your product that will be part of your final project. Because determining who the audience is for a product, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit it as part of your final project. Once you submit your idea, please review the Marketing Plans of three of your peers.

Module 4

Use this week to bring your project together and complete the Business Plan. Then, develop a 1-min video pitch presentation to sell your business plan to the management team of the company of the product you selected. Find someone you trust to review your work and offer feedback. Use the forums to see if your peers will help you out. Once you submit your plan and presentation, please review the work of at least three of your peers. We can't wait to see what you've come up with!