Diseñando una estrategia de negocios en América Latina

Go to Course: https://www.coursera.org/learn/disenando-estrategia-negocio-america-latina

Introduction

### Course Review: Diseñando una estrategia de negocios en América Latina **Platform**: Coursera **Collaborating Institutions**: La Universidad de los Andes (Colombia) and Pontificia Universidad Católica de Chile **Part of the Specialization**: Haciendo negocios en América Latina #### Course Overview "Diseñando una estrategia de negocios en América Latina" is a vital course for anyone looking to make an impact in the diverse and complex markets of Latin America. This course is a part of the specialized program "Haciendo negocios en América Latina" that includes three thoughtfully designed modules, providing a comprehensive exploration of the socio-economic and institutional contexts that shape business opportunities in the region. Latin America is characterized by significant contrasts—each country bears unique socio-economic attributes and institutional frameworks. This course lays the groundwork for developing a robust business strategy that aligns with the distinctive environments found across various Latin American markets. #### Syllabus Breakdown 1. **Conceptualización básica para la formulación de una estrategia de negocio** - In this introductory module, learners are welcomed into the fundamentals of business strategy formulation. It focuses on concepts and considerations every entrepreneur should understand before embarking on a business venture in Latin America. This foundational knowledge is essential for informed decision-making and planning. 2. **Conociendo a América Latina** - This module delves into the socio-economic fabric of Latin America by examining poverty, income inequality, international trade, foreign direct investment, and the influence of China in the region. By the end of this section, participants will have the tools to analyze the economic landscape effectively, identifying potential business opportunities that embrace the region's challenges and strengths. 3. **Entendiendo el marco institucional de los países de América Latina** - Understanding institutional frameworks is crucial for any business strategy. This module emphasizes the significance of institutions and their quality in shaping the entry strategies for commerce and investment in the Latin American context. This knowledge is key for navigating regulatory environments and establishing viable business operations. 4. **Estrategias Disruptivas para hacer negocios en América Latina** - The final module introduces participants to the various components of a successful internationalization strategy. This part of the course encourages creative and disruptive thinking, equipping learners with innovative approaches to adapt business models to the Latin American market. #### Recommendation "Diseñando una estrategia de negocios en América Latina" is highly recommended for entrepreneurs, business professionals, and students aiming to explore or expand their business operations in Latin America. The course's structured syllabus and engagement with real-world examples make it an invaluable resource. The blend of theoretical knowledge and practical applications ensures that participants will walk away not just with knowledge but with actionable insights tailored to navigate and thrive in the diverse landscape of Latin American markets. Additionally, the collaboration with prestigious institutions like La Universidad de los Andes and Pontificia Universidad Católica de Chile adds credibility and depth to the course content, ensuring learners are equipped with the latest insights and trends in the region. Overall, whether you are a seasoned business leader or a budding entrepreneur, this course offers the tools, skills, and knowledge necessary to effectively design and execute business strategies in one of the world's most dynamic regions. Enroll in "Diseñando una estrategia de negocios en América Latina" today to position yourself for success in the vibrant Latin American marketplace!

Syllabus

Conceptualización básica para la formulación de una estrategia de negocio

A partir de este módulo, te brindamos la más cordial bienvenida a una idea general del conocimiento que debes de adquirir previamente a emprender un negocio en la región de América Latina. A lo largo de este módulo, conocerás algunas consideraciones o conceptos simples que debes tener en mente al momento de analizar y tomar la decisión de emprender tu proyecto.

En este módulo analizaremos diversos temas relacionados con pobreza, desigualdad del ingreso, comercio internacional, inversión extranjera directa y el rol de China en Latinoamérica. Todos estos factores nos ayudarán a entender mejor la economía de Latinoamérica, lo cual es crucial para poder desarrollar más y mejores negocios en ella. Al finalizar el módulo, el alumno tendrá los recursos para entender de una mejor manera la situación económica de América Latina, lo cual le permitirá detectar áreas de oportunidad sobre diversos tipos de negocios que se podrían generar en la región.

En este módulo vamos a entender la importancia de las instituciones, el marco institucional y la calidad institucional como un elemento importantísimo para la estrategia de entrada de comercio e inversión a una región o país de América Latina.

En este módulo se expondrán los elementos de una estrategia de internacionalización.