Customer Understanding and Digital Marketing Channels

Unilever via Coursera

Go to Course: https://www.coursera.org/learn/customer-understanding-and-digital-marketing-channels

Syllabus

Introduction to Digital Marketing

In this module, you will explore the current digital marketing landscape and the role of a digital market analyst. You'll focus on learning fundamental marketing concepts while exploring marketing transformation in the digital age.

Customer segmentation, targeting and positioning

In this module, we will explore essential topics such as understanding customer experience insights, customer segmentation, content marketing, brand storytelling, and aligning these efforts to drive marketing strategies.

Business models and solutions

In this module, you will focus on ecommerce channels. You'll examine the 6Ps of marketing and explore other popular marketing strategies such as situationaly analysis, STP, and customer lifecycle management.

Digital marketing channels

In this module, you will focus on digital marketing channels and the outbound and inbound tools and performance metrics that support them. You'll also explore creating an action plan and customer journey map.

Overview

The Customer Understanding and Digital Marketing Channels course explores the dynamic landscape of digital marketing and its pivotal role in modern business strategies. In a digital world, it is more important than ever for businesses to connect with a global audience, target specific demographics, measure campaign performance with precision, and deliver personalized marketing messages. After completing this course, you will be able to: - Define fundamental digital marketing concepts such as

Skills

Reviews

Really so useful information , videos was good and content and assignments are best

It's a lot of information and jargons used. The course content is great but providing more examples and hands on exercises would be more relevant. Good start though!

Really enjoyed it. Very beginner friendly and I learned a lot.

GREAT COURSE! LEARNING IS BASED ON HOW BAD YOU WANT IT!

The information was clear and the flow was easy to understand