CRM, Dados e o Futuro Centrado no Cliente

Go to Course: https://www.coursera.org/learn/crm-dados-e-o-futuro-centrado-no-cliente

Introduction

**Course Review and Recommendation: CRM, Dados e o Futuro Centrado no Cliente** In today's fast-paced digital landscape, understanding customer relationship management (CRM) and data analytics is crucial for businesses seeking to thrive. The course titled **CRM, Dados e o Futuro Centrado no Cliente** on Coursera provides invaluable insights into how digital transformation and advancements in analytics and artificial intelligence are reshaping the relationship between companies and their customers. ### Course Overview This comprehensive course dives deep into the strategies that place the consumer at the center of business operations. It emphasizes the necessity for organizations to not only excel in customer service but also ensure that their clients are satisfied, which is fundamental in maintaining competitiveness in a global and data-driven market. Throughout the course, participants will explore a consumer-centric strategy and how modern technologies are revolutionizing customer experiences. ### Syllabus Breakdown #### **1. Introdução ao CRM** The first module introduces the fundamental concepts of CRM and the role of Big Data and artificial intelligence algorithms in transforming consumer experiences. This sets the stage for understanding how these technologies serve as the backbone of effective customer strategies. #### **2. Estratégia Orientada ao Cliente com CRM** Building on the introductory concepts, this module explores the importance of a customer-oriented strategy. Participants will learn how to analyze customer behavior, preferences, and challenges, showcasing techniques that ensure organizational success in a data-driven world. Through interactive exercises, individuals will become adept at identifying and implementing these strategies. #### **3. Relacionamento com o Cliente** This module emphasizes the sales funnel and customer journey, providing insights on how to guide clients toward business objectives. It covers the essential techniques and tools necessary for nurturing customer relationships, ensuring participants are equipped with practical skills to drive engagement and satisfaction. #### **4. CRM Orientado a Dados** In the final module, the focus shifts to becoming a data-driven organization. Participants will learn how to collect, structure, and leverage metrics for effective client management. The module delves into the importance of decision-making rooted in data analysis rather than intuition, highlighting the role of Big Data tools in this transformative process. ### Review The course is well-structured, with each module progressively building on the previous one. The content is delivered through engaging lectures, practical examples, and real-world applications that enhance learning and retention. One of the standout features of this course is its emphasis on the integration of advanced analytics and AI into CRM practices. As businesses increasingly rely on data to inform their strategies, understanding these concepts is not just beneficial but essential. Participants will benefit from the diverse teaching styles, including video lectures, case studies, and collaborative learning opportunities, creating a rich and immersive educational experience. The course is designed for professionals across various sectors, making it relevant for anyone looking to enhance their understanding of customer relations in the modern business environment. ### Recommendation I highly recommend **CRM, Dados e o Futuro Centrado no Cliente** for anyone interested in improving their grasp of customer relationship management and data utilization in business settings. Whether you are a marketing professional, a business strategist, or someone looking to advance your career in customer service, this course equips you with the knowledge and skills necessary to excel. By the end of the course, you will not only have a deeper understanding of CRM strategies but also be equipped to apply these concepts in your own organization, driving growth and ensuring customer satisfaction. Enroll today to take your expertise to the next level and prepare for the future of customer-centric business practices.

Syllabus

Introdução ao CRM

Este módulo aborda as estratégias centrada no consumidor e como as tecnologias de Big Data e Algoritmos de Inteligência Artificial estão ajudando nessa transformação da experiência do consumidor.

Oferecer excelência no atendimento e garantir a satisfação do público são apenas itens fundamentais para uma organização se manter competitiva em um mundo globalizado e data driven. Neste módulo serão trabalhadas estratégias orientadas ao cliente, como analisar seu comportamento, preferências e dificuldades.

Neste módulo, serão discutidas as etapas da construção do funil de vendas focado na jornada dos seus clientes e como direcioná-lo ao seu objetivo de negócios utilizando as principais técnicas e ferramentas.

Uma empresa data driven é uma empresa que utiliza processos orientados a dados. Ou seja, toda e qualquer decisão é embasada na coleta, processamento e análise da informação. Isso significa utilizar os dados como base para a tomada de decisão e do planejamento estratégico, buscando métodos confiáveis ao invés de direcionar as ações baseadas em intuição. Neste módulo, serão apresentados a importância de coletar, estruturar e utilizar suas métricas na gestão de seus clientes e o processo de como as principais ferramentas de Big Data podem te ajudar nessa etapa.