Case studies in business analytics with ACCENTURE

Go to Course: https://www.coursera.org/learn/case-studies-business-analytics-accenture

Introduction

### Course Review: Case Studies in Business Analytics with Accenture **Overview of the Course** "Case Studies in Business Analytics with Accenture" is a specialized course offered on Coursera, exclusive to learners enrolled in the Strategic Business Analytics Specialization. This course serves as an essential preparatory step toward a capstone project, bringing real-world applications and insights from various industries into the analytical framework established in previous modules. Designed for business professionals, graduate students, and anyone keen on expanding their understanding of business analytics, the course provides a broad overview of how analytics is transforming businesses across multiple sectors. By the end of the course, learners will have a comprehensive grasp of industry-relevant analytics applications, equipping them with knowledge that can be leveraged in their careers. **Course Structure and Syllabus** The course is divided into several modules, each focusing on different applications of business analytics, guided by key leaders from Accenture. 1. **Introduction to Case Studies in Business Analytics with Accenture**: The course kicks off with insights from Fabrice Marque, Managing Director Customer Strategy Practice Lead, and Michael Svilar, Global Accenture Data Science Group Lead. They introduce the importance of understanding broader industry trends and present real-world case studies from various sectors. Examples include applications of big data in water utilities, the global communications sector, and challenges in the public sector. 2. **Digital Transformation in the Media, Financial Services, and Retail Sector**: This module delves into specific cases such as the digital transformation efforts of Canal +, led by Christine Removille, and disruptions in financial services discussed by Edwin Van der Ouderaa. Both offer valuable insights into how data-centric strategies are reshaping their respective industries. 3. **Advanced Analytics in Healthcare and the Pharmaceutical Industry**: The final module features exemplary projects that illustrate the impact of analytics on healthcare delivery and pharmaceutical innovations. Paul Pierotti discusses transformations in service delivery while Xavier Cimino presents an award-winning analytics project. Each module not only features rich case studies but also includes quiz questions that encourage further research, ensuring a deeper understanding of the concepts presented. **Strengths of the Course** - **Real-World Applications**: The course excels in providing tangible case studies that illustrate how analytics can be applied across different sectors. This makes the content highly relevant and relatable. - **Expert Insights**: Featuring industry leaders from Accenture, the course provides access to expertise and perspectives that are often not available outside of industry settings. - **Interactive Learning**: The inclusion of quizzes at the end of each module stimulates critical thinking and helps solidify the concepts learned through increased engagement. **Recommendations** This course is highly recommended for those currently pursuing or interested in Strategic Business Analytics. If you're looking to understand how analytics can drive transformation in various sectors, this course will provide a structured approach backed by real-life examples and expert insights. For students preparing for Capstone projects or professionals looking to enhance their skill set, completing "Case Studies in Business Analytics with Accenture" will build a solid foundation to apply analytical techniques in practical scenarios. Make sure you dedicate time to engage with the supplementary materials suggested, as this will not only help in answering quizzes but also deepen your overall understanding of business analytics. In conclusion, "Case Studies in Business Analytics with Accenture" represents an invaluable component of the Strategic Business Analytics specialization on Coursera. It opens up avenues for learners to explore innovative applications in the dynamic field of business analytics, equipping participants with the knowledge and confidence to tackle real-world challenges.

Syllabus

Introduction to case studies in business analytics with Accenture

In this introductory module, Fabrice Marque, Managing Director Customer Strategy Practice Lead for France, Belgium and the Netherlands, also in charge of the ESSEC-Accenture Strategic Business Analytics Chair, will first introduce the MOOC in general. Then Michael Svilar, Global Accenture Data Science Group Lead, will identify the general trends in this sector. In this module, we will cover three different real-life examples. First, Rohit Banerji, Accenture business lead responsible for big data analytics for the resource sector, will present an example from a water utilities company. Second, Cian O’Hare, Managing Director at Accenture Digital, will present a case study from a global communication provider. Finally, Christopher Gray, public service expert at Accenture, will discuss challenges arising in the public sector where Analytics and Big Data can provide effective solutions. At the end of each example there will be quiz questions. Note that those questions may require you to collect additional information from that which was delivered during the videos. Do not hesitate to consult additional books, websites and examples about this topic: some of the answers can actually be found directly thanks to open access research engines or online encyclopedias! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.

During this module, different real-life examples will be discussed. Christine Removille, Digital Marketing Lead at the European Level, will present a data-centric digital transformation at a French TV company: Canal +. Edwin Van der Ouderaa, Financial Services Lead, will then explain how digital developments and data are disrupting the financial service sector.At the end of each video there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.

During this module, two different real-life examples will be discussed. First, Paul Pierotti, Managing Director at Accenture Digital, will explain how Analytics can transform how health services are delivered. Second Xavier Cimino, Managing Director in charge of the Analytics Practice in the Life Science industry for Europe, will present an award-winning project in this sector. At the end of each video, there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.Finally, Michael Svilar, Global Accenture Data Science Group Lead, will conclude the MOOC.