Proyecto capstone estrategia de marketing

Go to Course: https://www.coursera.org/learn/capstone-estrategia

Introduction

### Course Review: Capstone Project in Marketing Strategy on Coursera **Course Name:** Proyecto Capstone Estrategia de Marketing **Platform:** Coursera **Overview:** The Proyecto Capstone Estrategia de Marketing is the culmination of an enriching marketing specialization designed to empower learners with practical skills in developing coherent marketing strategies. Throughout this course, you will leverage all the knowledge acquired during the specialization to create a comprehensive marketing plan tailored for a product or service, enhancing your abilities to apply theoretical concepts in real-world scenarios. **Course Syllabus Breakdown:** 1. **Introduction to the Capstone Project and Case Study: "Hotel Ipsum: A Marketing and Commercial Strategy for Survival."** The course begins with a deep dive into the Capstone project, introducing a fictitious yet realistic hotel scenario, "Hotel Ipsum." This case study sets the groundwork for exploring how marketing strategies can be developed and refined in response to evolving market dynamics and consumer behavior. 2. **Conducting Market Analysis through Market Research and Consumer Behavior Studies.** In this module, you will learn techniques for conducting a thorough market analysis. You'll explore tools for market research and how to analyze consumer behavior, an essential skill in understanding your target audience and tailoring your marketing efforts effectively. 3. **Developing the Marketing Strategy through Positioning.** Effective positioning is a cornerstone of any marketing strategy. Here, the course guides you through positioning methodologies, helping you articulate how your product or service stands out in a saturated market. This methodical approach will empower you to define your brand's unique value proposition. 4. **Adapting the Marketing Mix to the Strategy: Product, Price, Place, and Promotion.** The 4Ps of marketing are crucial, and this module emphasizes the importance of aligning them with your overall marketing strategy. You'll gain insights into how to harmonize your product offerings, pricing strategies, distribution channels, and promotional activities, ensuring that all aspects work synergistically. 5. **Expected Outcomes and Implementation of Your Marketing Plan.** Finally, the course wraps up with practical guidance on implementing your marketing plan. You'll explore expectations, KPIs, and how to pivot your strategies based on feedback and results, preparing you for the challenges of real-world marketing execution. ### Final Thoughts The Proyecto Capstone Estrategia de Marketing course is meticulously designed for marketing enthusiasts looking to apply theoretical concepts in a practical setting. Whether you're an aspiring marketer or a seasoned professional wanting to refresh your skills, this course provides valuable insights into developing effective marketing strategies. In summary, I highly recommend this course for anyone interested in honing their marketing skills. It not only reinforces theoretical knowledge through the engaging case study but also encourages practical application—vital for success in today's dynamic marketing landscape. The idea of formulating a complete marketing plan is not only intellectually stimulating but also invaluable for building a robust portfolio. By the end of this course, you will emerge with a comprehensive understanding of marketing strategy development, ready to tackle real-world challenges with confidence and creativity. Enroll today and take an important step toward mastering the art and science of marketing!

Syllabus

Introducción al Capstone y al caso de estudio "Hotel Ipsum: una estrategia de marketing y comercial para sobrevivir".