Business Models For Sustainability

Go to Course: https://www.coursera.org/learn/business-models-for-sustainability

Introduction

### Course Review & Recommendation: Business Models For Sustainability #### Overview In the face of increasing environmental degradation and social inequalities, understanding and implementing sustainable business models has never been more crucial. The Coursera course titled **"Business Models For Sustainability"** explores the intricate relationship between contemporary business practices, sustainability challenges, and innovative solutions. It emphasizes that businesses, despite being a significant part of the problem, hold the key to forging pathways toward a sustainable future. The course does an exceptional job of highlighting pressing global issues that arise from unsustainable practices, such as climate change, resource depletion, and exploitation in supply chains. It contextualizes these challenges through real-world examples, making the subject matter easily relatable and applicable. #### Course Syllabus The syllabus is structured into six comprehensive modules, each dissecting essential components of sustainable business strategies: 1. **Introduction to Sustainable Business Models**: This module sets the stage by defining sustainability and introducing innovative business practices. It captures the urgency of addressing climate change and the pivotal role companies can play in driving positive change. 2. **Sustainable Business Model Innovation**: Here, participants delve deeper into innovation as a crucial driver for sustainable change. This module discusses various tools and principles for developing sustainable business models, using case studies from companies like Fairphone and KLS Pure Print. 3. **Circular Business Models**: This section introduces the circular economy's principles, contrasting them with linear economic models. It discusses the significance of resource reusability and offers engaging case studies from companies that exemplify circular practices, like MUD Jeans and Vigga. 4. **Sustainability in Practice**: Focusing on practical application, this module explores how businesses implement sustainability strategies, tackle challenges, and create sustainable value propositions. 5. **Different Types of Sustainable Business Models**: Through case studies of companies such as PUMA and Aarhus Vand, this module examines the various approaches to sustainable business models in practice. Participants will engage in discussions around the struggles and successes of these businesses. 6. **Sustainable Business Models Ecosystems**: The final module discusses systemic changes necessary for businesses to flourish sustainably. It tackles the interconnectedness of different players within ecosystems and promotes collaborative efforts, referencing initiatives like the UN Sustainable Development Goals. The course culminates in a project where learners apply their acquired knowledge to analyze the business model of a company they choose, solidifying their understanding through practical assessment. #### Target Audience This course is ideal for professionals, students, and entrepreneurs who are looking to: - Enhance their understanding of sustainable business practices. - Innovate within their current organizations. - Navigate the complexities of modern sustainability challenges. - Engage in discussions around systemic change and collaboration for a sustainable future. #### Course Highlights - Engaging content that combines theoretical insights with practical applications. - Access to industry leaders and innovative companies through interviews and case studies. - Flexibility to learn at your own pace with high-quality video lectures and reading materials. - Interactive assignments that encourage critical thinking and application of learned concepts. #### Recommendation I highly recommend **"Business Models For Sustainability"** to anyone serious about making a meaningful impact in the field of sustainability and business transformation. The course not only equips you with the necessary tools to develop sustainable business models, but it also encourages a broader understanding of systemic change in ecosystems. By the end of the course, you will not only have a solid foundation in sustainable business practices, but you’ll also feel empowered to implement changes within your organization or start your own venture focusing on sustainable solutions. Enroll today and take a step towards being part of the change that our planet desperately needs!

Syllabus

Introduction to Sustainable Business Models

Over the last two decades, it has become increasingly clear that our current ways of living and organizing are neither environmentally nor socially sustainable. Research shows that current climate changes and dramatic decreases in global biodiversity are a direct result of human activity. Sustainability challenges take many forms. To give an example, research increasingly points to the negative consequences of our global love for plastic. Arguably, plastic has many amazing properties, including being recyclable. However, research also increasingly points to plastic’s detrimental effects on the planet and people—for example, through microplastics ending up in the oceans and then in the fish and seafood that we eat. Some problems that we face with social sustainably are a direct consequence of business activities—for example, exploitation of people in global supply chains in the form of unsafe working conditions or less-than-minimum-wage pay. Exploitation can also take the form of child labor, which continues to be a problem. Social sustainability challenges also arise as a result of global warming, with people already living in precarious conditions often carrying the biggest cost—for example, losing an entire cotton harvest due to heavy rain. In this module, we will begin to see how companies are part of the problem but also part of the solution to the sustainability crisis that the world is facing. Companies can play an all-important role in changing current unsustainable practices through innovative and sustainable products, services, and business models. In this module, we will briefly introduce you to some central problems related to our current ways of running businesses. We will introduce you to the concept of business models and discuss how a sustainable business model is different from what we might think of as a conventional or linear business model. Finally, you will also get to meet the CEO and CMO of the B-Corp Too Good To Go, who will share their experiences setting up a company with a mission of fighting food waste.

Building on the concept of sustainable business models introduced in Module 1, we will explore what innovation is and its benefits in this module. If we are to change towards more sustainable organisational practices, it is paramount that we innovate on products and services and the way we run businesses. You will learn about sustainable business model innovation, key principles of sustainable business model innovation, market evolution and the role of consumers, and various tools to develop sustainable business models. We will exemplify the various aspects of sustainable business model innovation through a number of industry and business examples, such as Mobility, Fairphone, and Interface, while discussing their approaches to sustainability. We will also introduce you to the Danish print company KLS Pure Print. You will learn about KLS Pure Print’s journey from an old-school, traditional print business to becoming a front-runner in sustainable printing. Because of this shift, the company is still in business. Finally, we will also take a closer look at social innovation with Professor David Murillo from ESADE through a careful analysis of the UK-based Behavioral Insights Team (BIT).

In this module, Lars Jacob and Svening will take us on a deep dive into the concept of the circular economy. Through a number of examples from various industries, they will discuss the main differences between linear and circular economies, and they will explore some key characteristics of circular business models. Starting with a circular economy, they will introduce concepts such as the access and collaborative economy, the all-important role of collaboration and partnerships for sustainable futures, as well as different levels of “recycling.” In this module, you will also have the chance to meet some of the brave front-runners of circular business models, like the Dutch jeans brand MUD Jeans, the French online marketplace for carpooling BlaBlaCar, and the Danish children’s clothing library Vigga.

In this module, we will further explore concepts introduced in this course’s previous modules. Our main focus will be on how companies work with sustainability in practice and what challenges and opportunities they face in doing so. First, Professor Esben Rahbek Gjerdrum Pedersen will introduce the concept of strategic planning and implementation and the relationship between a strategy and a business model. We will then continue by exploring how companies work with value propositions, customer interfaces, supply chains, and financial models in reality. Finally, we will look into sustainable communication and marketing and what role they play in transforming companies towards sustainability.

In this module, we will investigate and discuss the business models of three companies, namely the sports brand PUMA, the water company Aarhus Vand, and the dairy company Thise. Representatives from each company will share with us their company strategies, ideas, struggles, and rewards from investing in sustainable business model innovation. Following each case video, we will discuss their approaches to sustainable business model innovation, drawing on the concepts and ideas introduced in earlier modules while also encouraging you to ask critical questions about the pros and cons of the chosen approaches.

In this last module, we will move the discussion of sustainable business model innovation from individual businesses to ecosystems. As seen in previous modules, some challenges that businesses face in their sustainability work are systemic and therefore also very hard for an individual company to solve. We see an urgent need for entire ecosystems to change to also allow individual companies to transform their business models. In the last couple of decades, we have seen an increasing number of attempts at creating systemic change towards sustainability. Often, these attempts take the form of movements, guided by a form of a manifesto. The United Nations Sustainable Development Goals (SDGs) are one such example of a manifesto trying to facilitate system change. As we will see in this module, all of these movements for systemic change have collaboration or partnerships for sustainability at their heart. You will meet representatives from three movements, all aiming to create more sustainable alternative ecosystems. First, you will meet representatives from the B Corp Movement who will share with us how it approaches a sustainable business model and system innovation. Second, you will meet Claus Meyer, who is one of the founders of the New Nordic Cuisine (NNC). The NNC continues to have a great impact on the Nordic food culture, arguably also beyond the Nordic countries, towards more local and sustainable value chains and healthy diets. Third, we will also discuss the all-important role of sustainable investment in transforming our societies towards sustainability. Finally, we will have a critical discussion with Professor Esben Rahbek Gjerdrum Pedersen on the challenges and opportunities companies face when investing in sustainable business model innovation, both at a company and system level. In creating this course, we have had the honor of meeting incredible people working hard to transform how we do business. We have learned so much on this journey, and we hope you have, too—not least in this last module, where we take a closer look at much-needed systemic change.

In this final assignment, you must take the skills you have learned to use in a case study and business model analysis of a company of your choice. This may be a brand, a manufacturer, a service provider, or another organisation that you find relevant and interesting to investigate.