中级商务汉语（入职与营销篇）

Peking University via Coursera

Go to Course: https://www.coursera.org/learn/business-chinese

Introduction

### Course Review: 中级商务汉语（入职与营销篇） on Coursera As the global business landscape continues to evolve, the demand for professionals who can navigate multicultural environments is more critical than ever. For learners with a foundational knowledge of Chinese, the course “中级商务汉语（入职与营销篇）” (Intermediate Business Chinese: Onboarding and Marketing) on Coursera presents a valuable opportunity to enhance your language skills in a business context. #### Course Overview Designed specifically for foreign learners with a certain proficiency in Chinese, this intermediate course spans six weeks and is organized into two primary modules: Onboarding and Marketing. Each module comprises three lessons, focusing on essential skills that will enable you to communicate effectively in a business setting. 1. **Onboarding Module**: - **Recruitment Ads**: Understanding job postings, including key details such as job titles, salary, and conditions. - **Job Interviews**: Polite and appropriate ways to answer common interview questions. - **First Day at Work**: Basic communication skills for interacting with colleagues when starting a new job. 2. **Marketing Module**: - **Product Introduction**: Learning how to describe a product's features such as shape, color, and size. - **Marketing**: Techniques for selling products and elements of Chinese marketing culture. - **After-Sales Service**: Expressions related to customer service, including how to address complaints effectively. The course culminates in a comprehensive test that reviews all six lessons, allowing learners to gauge their understanding and retention of the material. #### Learning Goals The stated learning objectives of the course are highly relevant for anyone looking to improve their professional communication in Chinese: 1. Improve listening, speaking, and reading skills in Mandarin as a second language. 2. Master commonly used business vocabulary and expressions. 3. Gain insights into Chinese business etiquette and culture. By the end of the course, learners should feel comfortable interpreting recruitment ads, communicating during interviews, and engaging in professional conversations with Chinese colleagues. #### Course Structure Each week comprises five teaching videos, each approximately 15 minutes long, combined with exercises that relate to the video content. Furthermore, weekly assessments and peer evaluations encourage collaborative learning and allow students to engage with one another. #### Personal Experience Having gone through the course, I found the content to be practical and directly applicable to real-life business scenarios. The integration of cultural insights alongside language skills was particularly beneficial and enhanced my understanding of how to navigate professional interactions in a Chinese context. The teaching materials, including videos and exercises, were well-structured and engaging, fostering a productive learning environment. #### Recommendations I highly recommend this course to anyone who has a basic grasp of Mandarin (ideally with a vocabulary of 800-1000 words) and is looking to elevate their business communication skills. Whether you're preparing for a job interview in China or need to connect with colleagues and clients in a business setting, this course provides the tools necessary to succeed. By mastering the content of “中级商务汉语（入职与营销篇）,” you will not only improve your linguistic capabilities but also gain confidence in navigating the nuances of Chinese professional culture. Don’t miss this opportunity to enhance your skills and broaden your professional horizons! ### Conclusion In conclusion, “中级商务汉语（入职与营销篇）” offers an enriching experience for those seeking to enhance their business Mandarin. With a clear structure, engaging content, and relevant learning objectives, this course is a must for intermediate learners aiming to excel in the Chinese business environment. Enroll today and take your first step towards mastering business Chinese!

Syllabus

招聘启事

在本单元，你将学习招聘启事中出现的主要信息，如职位、薪水、工作地点、任职条件等。

应聘面试

在本单元，你将学习如何礼貌得体地回答面试官在面试时提出的 一些问题。

入职第一天

在本单元，你将学习作为新员工进入公司 的第一天如何与同事进行简单的 交流。

产品介绍

在本单元， 你将学习如何向客户介绍一种产品，如形状、颜色、大小等方面。

市场营销

在本单元，你将学习在市场营销中如何向客户推销产品以及中国特有的一些营销文化。

售后服务

在本单元，你将学习与售后服务相关 的口语表达，如作为客户如何投诉，作为售后部如何应对客户 的投诉。

总测验

在本单元列出了所学六个单元的重点内容，请在此基础上进行复习，然后完成总测验的34道选择题。