Analíticas en Redes Sociales

Go to Course: https://www.coursera.org/learn/analticas-en-redes-sociales

Introduction

### Course Review: Analíticas en Redes Sociales #### Overview The course "Analíticas en Redes Sociales," part of the specialization "Analíticas de Marketing Digital," offers a comprehensive exploration of the realm of social media. This course is tailored for marketing professionals and enthusiasts looking to deepen their understanding of social media analytics through the lens of key performance indicators (KPIs) and dashboards. It highlights the significance of social listening and explores the future trends of social media, ensuring that participants remain at the cutting edge of digital marketing. #### Course Objectives The primary objectives of this course are: 1. To familiarize learners with major social media platforms. 2. To understand when and how to utilize these platforms effectively. 3. To learn how to manage and interpret social media metrics through KPIs and dashboards. 4. To grasp the importance of social listening in shaping marketing strategies. 5. To anticipate the future trends within the social media landscape. #### Syllabus Breakdown **1. Introducción a las redes sociales** The course begins with a fundamental introduction to social media. Students are introduced to a wide variety of platforms and are equipped to identify the target audiences for each. This section lays the groundwork for understanding the motivations behind why individuals engage with social media, establishing a crucial context for later topics. **2. Redes sociales personales y de imágenes** Building on the foundational knowledge, the second module dives deeper into popular personal social networks, predominantly Facebook, while examining other image-centric platforms like Instagram, Snapchat, and Pinterest. This section emphasizes the opportunities these platforms present for marketers and teaches participants how to measure success effectively. **3. Redes sociales en video directo, plataformas de micromedia y profesionales** In the third module, learners explore the diverse formats of social media, particularly focusing on live video and micromedia formats like Twitter. This segment allows participants to gain a broader perspective on the operation of various social media platforms, enhancing their understanding of professional networking sites and their pertinent metrics. **4. Otras redes sociales, tendencias y futuro** The course concludes by reviewing lesser-known social media platforms and discussing what the future may hold for social media. This topic encourages students to remain adaptable and innovative in their approach to digital marketing. #### Why You Should Take This Course "Analíticas en Redes Sociales" is a must-take course for anyone involved in digital marketing. The structured approach, starting from the basics and gradually building up to more complex analytics concepts, makes it accessible for beginners while still beneficial for more experienced marketers. The inclusion of practical applications—such as the use of dashboards and KPIs—ensures that participants are not only absorbing theory but also developing skills that can be applied in real-world scenarios. The course's emphasis on social listening is particularly timely, given the growing need for businesses to understand and respond to consumer sentiment in real-time. Furthermore, with social media platforms evolving rapidly, learning about future trends ensures that you'll be prepared for changes in the digital landscape. #### Conclusion If you are looking to enhance your understanding of social media analytics and want to equip yourself with the skills necessary to track, measure, and improve your marketing efforts on these platforms, "Analíticas en Redes Sociales" on Coursera is highly recommended. By the end of the course, you'll not only gain a solid understanding of various social media platforms and their metrics but also be well-positioned to adapt to the ever-changing digital marketing environment. Don't miss the opportunity to enhance your skills and stay ahead in the world of digital marketing!

Syllabus

Introducción a las redes sociales

En este primer tema vamos a tratar sobre qué son las redes sociales de manera general; tendrás oportunidad de conocer una enorme variedad de ellas y te prepararás para distinguir quién es el principal target de algunas. Podrás comprender también por qué las personas hacemos uso de las redes sociales.

Es un gusto tenerlos de vuelta para continuar con este segundo tema del curso. Ahora, nos adentraremos un poco en la red social personal más conocida en todo el mundo: Facebook. Conoceremos un poco más sobre las oportunidades que nos ofrece y la forma de ver si estamos teniendo éxito. Continuaremos el tema con otras redes sociales que son también altamente conocidas: Instagram, la casi extinta Snapchat y por supuesto, Pinterest.

Este tercer tema abordará redes digitales muy distintas unas de otras, y al mismo tiempo nos permitirá tener una perspectiva más amplia del manejo de algunas de ellas. Iniciaremos este recorrido distinguiendo entre dos tipos de formatos para los videos: algunas redes sociales podemos subirlos después de grabarlo y otras que permiten subirlo en vivo. Haremos un recorrido por una plataforma única e interesante: Twitter y su formato micromedia. Finalizaremos con las llamadas redes sociales profesionales que darán un toque distinto a toda esta parte de las métricas.

Nos encontramos en la recta final de este curso y de toda la especialidad “Analíticas de Marketing Digital”. En este espacio, revisaremos algunas redes sociales tal vez no tan importantes como las que hemos visto al momento, pero que no por ello debemos dejar fuera. También, analizaremos algunas otras redes sociales que, quizás para algunos, ni siquiera deberían considerarse como tal. Y, por último, veremos qué podemos esperar en el futuro de este interesante medio.