Go to Course: https://www.coursera.org/learn/advanced-tools-for-digital-marketing-analytics
Marketing automation and scaling strategies
In this module, you will enter the exciting world of marketing automation and explore its role in streamlining marketing processes.
Predictive analytics & algorithmsIn this module, you will explore predictive analytics and its applications in the realm of digital marketing.
Video & mobile marketing trendsIn this module, you will explore the exciting world of video marketing and mobile marketing and their significant impact on the digital marketing landscape.
Artificial intelligence (AI), natural language processing (NLP) & ethicsIn this module, you will explore the powerful intersection of AI, machine learning, and digital marketing. You'll also examine the ethical considerations that arise with the implementation of AI and envisioning the potential impacts of future advancements. You will also focus on career and job search tasks to help prepare you for a marketing analyst role.
The Advanced Tools for Digital Marketing Analytics course explores cutting-edge tools and technologies that are transforming the landscape of digital marketing analytics such as marketing automation and scaling strategies, predictive analytics and algorithms, video and mobile marketing trends, as well as artificial intelligence (AI), natural language processing (NLP), and ethics. You’ll also walk through preparing a portfolio and supporting a career change to digital marketing analyst. After c