Overview

This is the most comprehensive course on trademarks for non-lawyers.Literally, compressing decades of legal experience into 6+ hours of actionable content that "normal people" can understand.This is the ultimate course for growth-minded entrepreneurs and business owners who want to OWN the brands they are working so hard to build.Because it's not designed as a substitute for legal advice, this course is not limited to any specific jurisdiction and will be equally useful to business owners in the U.S., Canada, Europe, and elsewhere.As you go through my course, you will:Learn why, what, when, where, and how to trademarkUnderstand the trademarking processDiscover best practices for building a strong brand.This training is for:Business owners who sell physical products or online or offline services and who want to attract more customers, charge more money, and not get ripped off in the process.Those who are only thinking of launching their product or service and who want to give themselves the best opportunity to make their efforts count.Growth-minded entrepreneurs who want to build a massive competitive advantage and succeed in their business by leveraging their securely protected brands.In this course, we will go through:Why brands matterWhat is trademarking and why you should trademark your brandWhat, when, and where to trademarkTrademark registration process in a nutshellRegistrability considerations (distinctiveness and trademark searches)How to draft a trademark applicationOffice actions and oppositionsConcept of "use" and what constitutes an acceptable specimen of useRegistration and renewalProper use of ™ and ® symbolsCancellations Who to use to trademark your brandTrademark infringementTrademark license agreementsTrademark assignment agreementsand more!I am the best-selling author of 7 best-selling books on intellectual property. I've posted 800+ videos about trademarks on YouTube, but this course is hands-down the best educational content I've put together over my 20+-year career. I look forward to sharing it with you and helping you build and protect your brand!Let's jump right in!

Skills

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