Overview

Short-form video marketing is one of the best ways to grow your business and build your brand online - but where to start?Join Cheryl A. Spencer for this in-depth class as she teaches you everything you need to know about creating a successful page on TikTok as a business owner.It's not just about creating engaging content; it's about identifying the objectives for your content and coming up with an effective strategy that will take you to your business goals!In this class you will learn:Marketing concepts you need to know to position yourself strategically on TikTokPowerful frameworks to grow your audience of targeted followers who are actually interested in your brandVideography and editing techniques to get your content seen by more peopleHow to identify your core message, and create content that convertsHow to optimize your account for SEO so you can get discover through searchHow to use features in the TikTok video editor that can help your content perform betterSo much more!By the end of this class, you'll have completed your personalized content plan, which is your Class Project for this class.So after this class, you'll never have to ask the question ‘what do I post on social media?' again!You'll have the answers for exactly what to post to grow your business right at your fingertips.This course is broken down this into 3 main parts:In Part 1, you're going to get an in-depth understanding of how the platform algorithm works and how you can leverage it to get attention to your business.In Part 2, we're going to dive into finding your unique communication style that will allow you to share your message effectivelyFinally, in Part 3, we are going to cover the nuts and bolts of how to actually create video content on the TikTok platformWhether you are a coach, an industry expert, or an eCommerce brand, growing your business online starts with building and nurturing your community on social media.Now is the perfect time to start creating content!By the end of this class, you'll have the foundational knowledge you need to set yourself up for long-term success with TikTok so you can generate leads for your business.Table Of Contents:TikTok for Business Owners: Build Your Community With Short-Form VideoIntroClass ProjectPART 1: Understanding How To Leverage The TikTok Platform To Grow Your BusinessHow Businesses Can Get Tons Of Traffic And Leads With TikTokThe TikTok Algorithm And How It WorksThe Two Avatar Problem: Developing Your Content Strategy & Monetizing Your PlatformAudience Hacking SecretsUse The Dream 100 Strategy To Understand Your Audience And Do Market ResearchVideo Analysis: How To Go From Beginner To Pro Content Creator QuicklyFind Your Core Message: Copywriting and ConversionHow To Leverage Trends And Use Trending Sounds As A Business OwnerTips For Creating An Engaged Community On TikTokPART 2: Becoming A Content CreatorThe 6 Core Competencies of Content CreationThe First Second - Using Pattern Interrupts and Hacking Viewer PsychologyHook Your Viewers - Using Curiosity To Get More ViewsUsing Your Analytics As A Tool For GrowthRepurposing Your Content To Multiply Your Views And Become Omnipresent On All Social PlatformsPart 3: Video Editing TutorialsSetting Up And Optimizing Your TikTok AccountHow To Use The TikTok Video EditorTwo Way Of Creating Engaging Videos With The Green Screen EffectConclusionReading List - Books Mentioned In This Class:Magnetic Marketing by Dan KennedyThe YouTube Formula by Derral EvesTraffic Secrets by Russell BrunsonCopywriting Secrets by Jim Edwards

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