Overview

WHAT YOU'LL LEARNDive into the world of lash artistry with our transformative online course, a digital twin of our award-winning in-person beginner lash courses regarded as Australia's most thorough. This journey offers nearly 10 hours of professionally filmed HD video tutorials, ensuring no stone is left unturned in your path to lash mastery. Dubbed our "business in a box," this course is more than just a guide to perfecting our classic lash application techniques honed since 2008. It's a comprehensive blueprint for launching and leading an in-demand lash business. Take a look at what's covered in the course:Introduction - Joy's Golden Rules + Fundamental KnowledgeJoy's journeyThe history of eyelash extensionsOHS - rules & policiesThe theme of successWhich type of student will you be?Career pathwaysSetting up your lash roomModule 1 -Mastering the Fundamental TechniquesJoy's Golden RulesLash growth cycle explainedEye conditions, allergies and contraindicationsStylist and workplace hygieneHow to correctly hold your tweezersAdhesive control techniquesUsing anchor points for accuracyHow to isolate PROPERLY and efficiently!Multiple application techniquesWhat NOT to do when applying eyelash extensions!Module 2 -Eyelash Styling + Lash Mapping + PhotographyHow to design a lash map and apply a variety of Lash StylesHow to choose the right lash style for every clientLash fibres and curls explainedWhen to use different lash curls, lengths & thicknessesManaging common client demandsThe Do's and Don'ts of Lash PhotographyModule 3 -Building Healthy Client RelationshipsHow to conduct a successful client consultationMitigating product and service risksClient release formsThe importance of aftercare and client educationTough scenarios and conflict resolution strategiesStrategies for re-booking your clientsModule 4 -The A - Z of Maximising Lash RetentionEverything you need to know about lash adhesiveCommon mistakes Stylists make that cause poor retentionJoy's retention secretsHow to troubleshoot retention issues like a proModule 5 -Pricing + Social Media Marketing + AdvertisingDefining your ideal clientHow to correctly price your servicesThe importance of social media for your businessHow to create Facebook ads that workHow to use Instagram to build your brandWhat features to look for in an Online booking systemOur favourite mobile apps and links to resourcesMODULE 6 -Advanced Application & Styling TechniquesHow to conduct efficient Lash RefillsHow to check for and peel apart stickiesHow to conduct a Lash Removal (manually and using remover cream)How to apply 2D lashes (introduction to volume lashing)The art of stacking and capping lashesHow to apply classic lower lashes

Skills

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