Guy Kawasaki's The Art of Evangelism

via Udemy

Go to Course: https://www.udemy.com/course/the-art-of-evangelism/

Introduction

Certainly! Here's a comprehensive review, description, and recommendation for the course on Coursera: --- **Course Review: Becoming a Master Evangelist to Change the World** Are you passionate about making a difference and inspired to influence others in meaningful ways? This course on Coursera offers an incredible opportunity to learn the art of evangelism — not just for sales or marketing, but as a powerful tool to inspire action and belief in any cause, product, or idea. **Course Overview:** This course is led by a seasoned evangelist with over 30 years of experience, including pivotal roles at Apple and Canva. It distills decades of insights into practical techniques that can help you turn your vision into reality. Whether you're a startup founder, a social activist, a product developer, or a leader seeking to motivate your team, this course provides a structured approach to using evangelism effectively. **What You Will Learn:** - How to define and clarify your cause, whether it’s a business or social issue - Crafting a compelling mantra, goals, and tactics to promote your cause - Mastering the art of pitching and demonstrating your product or idea - Navigating the stages of evangelism to accelerate growth and success - Leveraging social media and digital channels for wider outreach - Finding, training, and recruiting passionate evangelists to spread your message **Course Features:** - 14 actionable activities that let you practice real-world skills immediately - In-depth answers to common questions, such as engaging management, differentiating your pitch, and evangelizing mundane products - Practical tips and tricks to bring your cause from concept to reality - Focus on creating genuine believers and establishing your product or service as "good news," beyond just technical features **Who Should Take This Course?** This course is ideal for entrepreneurs, marketers, social activists, community leaders, or anyone eager to challenge the status quo. If you want to transcend traditional marketing and inspire true passion around your cause, this course equips you with the tools to become a world-class evangelist. **My Recommendation:** I highly recommend this course to anyone looking to create a meaningful impact through an innovative approach to communication and influence. The lessons are practical, backed by real-world experience, and designed to be immediately applicable. Whether you're promoting a product or championing a cause, the techniques taught here can help you rally others and make a lasting difference. **Final Verdict:** An inspiring and invaluable course for aspiring evangelists and changemakers. Enroll today and learn how to turn your passion into a movement that resonates far beyond the ordinary! --- Would you like a shorter summary or a personalized endorsement for a specific audience?

Overview

Do you want to change the world like Apple? This course will explain how to use a technique called evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees. Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are. I first learned the technique of evangelism at Apple where my job was to convince developers to believe in Macintosh before it was "real." I also used evangelism to convince developers and customers to believe in Apple during some of its challenging times. And the rest is history. Subsequently I've used evangelism to introduce many new products. I'm currently the chief evangelist of Canva, the online graphics design service that empowers people to create great graphics. We've signed up over 10 million customers in 179 countries in less than four years. That's the power of evangelism! This course distills my 30+ years of experience as an evangelist into a straightforward handbook for putting evangelism into action. In this course, you will learn how to: Define your cause, whether it is a business or a public interest concernCreate a mantra, goals, and tactics to further your causeEffectively pitch and demo your productUse the stages of evangelism to accelerate your successLeverage social media to evangelize more widelyFind, train, and recruit new evangelists This course also includes: 14 activities so you can immediately put your skills into practiceMy answers to frequently asked questions including: "What if my management doesn't ‘get' evangelism?", "How do I differentiate my pitch?", and "How do I evangelize a mundane product?"My tips and tricks for bringing your own cause, product, or service from idea to reality. By the end of this course, you will ultimately learn how to establish your product or service as "good news"-far beyond simple "speeds and feeds." This course is for people who want to make a difference. If you want to transcend traditional sales and marketing in order to create believers, this course is for you. If you want to challenge the status quo, the mediocre, and the mundane, take action to become a world-class evangelist.

Skills

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