Overview

Salesforce Certified Pardot Specialist ExamRead on for details about the Salesforce Certified Pardot Specialist exam.Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions*Time allotted to complete the exam: 90 minutesPassing score: 72%Registration fee: USD 200, plus applicable taxes as required per local lawRetake fee: USD 100, plus applicable taxes as required per local lawDelivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. References: No hard-copy or online materials may be referenced during the exam.Prerequisite: None required.Pardot Specialist Exam OutlineThe Salesforce Certified Pardot Specialist exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Pardot platform into marketing workflows and can demonstrate the application of each of the features/functions below.Visitors and Prospects: 8%Describe the relationship between visitors and prospects.Given a scenario, apply the appropriate plan of action using Prospect Audits.Administration: 11%Illustrate how to create, edit, and map fields.Explain the relationship between Pardot and Salesforce.Describe the capabilities of the Pardot Recycle Bin.Pardot Forms, Form Handlers and Landing Pages: 20%Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms.Identify the capabilities, use cases and interpret reporting metrics for landing pages.Lead Management: 24%Explain the components and use cases of an automation rule.Distinguish between the capabilities of, use cases for, and how to create different types of lists.Define the capabilities of a completion action.Define the capabilities of a segmentation rule.Define the capabilities of page actions.Explain what a Score measures and how scoring is managed.Explain what a Grade measures and how grading is managed.Identify the capabilities and use cases of custom redirects.Email Marketing: 20%Distinguish between an Email and an Email Template.Given a scenario, identify the capabilities and use cases for email.Distinguish between the metrics collected in Pardot email reporting.Engagement Studio: 17%Distinguish between the components of an engagement program.Explain the process of updating an engagement program including its assets.Best of luck on your journey to becoming a certified Salesforce Certified Pardot Specialist!

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