Overview

About the Salesforce Marketing Cloud Email Specialist CredentialThe Salesforce Marketing Cloud Email Specialist credential is for individuals who have experience creating and managing email campaigns using Marketing Cloud. This certification focuses on email content creation, subscriber and data management, message delivery, and performance analysis.Certified individuals are expected to work confidently with tools like Email Studio, Content Builder, and Journey Builder, using data to support targeted messaging and campaign performance.Who This Credential Is ForThis certification is intended for professionals who:Use Marketing Cloud to create, personalize, and send marketing emailsManage subscriber data, segmentation, and automation workflowsAnalyze engagement data to improve campaign performanceTroubleshoot and resolve common platform issuesTypical candidates have at least 6 months of experience working with Marketing Cloud Email Studio and its related tools.Common roles include:Email Marketing SpecialistMarketing Cloud User or AdminDigital Marketing CoordinatorCampaign ManagerSkills and Knowledge CoveredCandidates for this credential should be able to:Build and send campaigns using Email Studio and Content BuilderSegment audiences and manage subscriber dataUse Automation Studio and Journey Builder for scheduling and engagement flowsTrack email metrics and generate reportsApply Einstein features to personalize content and optimize send timesTroubleshoot basic issues related to data, content, and deliveryUnderstand basic use of AMPscript, GTL, SSJS, and HTML/CSS for email customizationIn-depth development skills (e.g., advanced HTML, CSS, JavaScript, or API integrations) are not required.Exam DetailsFormat: 60 multiple-choice questions + up to 5 unscored questionsTime limit: 90 minutesPassing score: 67%Version: Based on Summer '23 releaseRegistration fee: $200 USD (plus applicable taxes)Retake fee: $100 USD (plus applicable taxes)Delivery: Online or onsite proctored examPrerequisite: None required (MKT 101 course is recommended)Materials allowed: NoneSome exams include a small number of unscored questions to evaluate future exam content. These do not affect your score and are included in the overall time.Exam OutlineThe Salesforce Marketing Cloud Email Specialist Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.Email Marketing Best Practices: 10%Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.Given a customer scenario, differentiate elements of an email that can impact message deliverability.Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.Content Creation and Delivery: 24%Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.Given a customer scenario, create and customize an email message to meet customers' needs.Given a customer scenario, configure send settings to meet the customer requirements.Given a customer scenario, organize and manage email campaign content.Marketing Automation: 26%Given a customer scenario, recommend the appropriate marketing automation solution.Given a customer scenario, build the appropriate Automation Studio solution.Given a customer scenario, build the appropriate Journey Builder solution.Subscriber and Data Management: 26%Given desired output requirements, set up Data Extensions in Marketing Cloud.Given a customer's business requirements, determine how to import data into Marketing Cloud.Given a customer's business requirements, configure segmentation tools to model subscribers and data.Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.Insights and Analytics: 14%Given a customer scenario, explain the different metrics available for email campaigns and what each one means.Given an email campaign, describe the steps involved to analyze the performance results.Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.

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