Overview

About the Salesforce Marketing Cloud Consultant CourseOffered by CertCraft InstituteThe Salesforce Marketing Cloud Consultant course by CertCraft Institute is intended for individuals with experience in configuring and deploying solutions within Salesforce Marketing Cloud. This course supports learners preparing for the official certification and helps them apply Marketing Cloud tools to address business needs in a scalable and maintainable way.This course is ideal for consultants, administrators, or technical professionals who have completed the Salesforce Marketing Cloud Administrator certification and are looking to extend their capabilities in solution design, campaign deployment, and problem-solving within the platform.Who This Course Is ForThe course is suitable for those who:Use Salesforce Marketing Cloud to plan and execute email marketing campaignsApply analytics and automation to optimize marketing workflowsConfigure data structures, content, and user access within the Marketing Cloud environmentAddress platform challenges and implement scalable solutions for various client use casesWhat You'll LearnParticipants will gain the ability to:Use segmentation, automation, analytics, and tracking to improve campaign performanceWrite and apply basic SQL and scripting languages such as AMPscript and SSJSConfigure Business Units, user roles, data extensions, and integrationsManage unsubscribes, preferences, and customer journeys effectivelyTroubleshoot Marketing Cloud Connect and Distributed Marketing configurationsPrior experience with Marketing Cloud implementations (6+ months or 5+ projects) is recommended. Familiarity with tools like Content Builder, Automation Studio, and Contact Builder is expected.About the ExamFormat: 60 multiple-choice/multiple-select questions + up to 5 unscored itemsDuration: 105 minutesPassing Score: 67%Exam Release: Spring '24Cost: $200 USD (plus taxes); Retake fee: $100 USDDelivery: Online or onsite proctored examPrerequisite: Salesforce Certified Marketing Cloud AdministratorNote: Some exams may include additional unscored questions for evaluation purposes. These do not affect the final score.Exam OutlineThe Salesforce Certified Marketing Cloud Consultant Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with administering and configuring Marketing Cloud and demonstrate the knowledge and expertise in each of the areas below.Discovery and Architecture: 16%Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.Integration: 20%Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.Articulate how data model will support personalized and relevant messaging and content.Given a customer use case, recommend which extension product(s) addresses the requirement.Account Configuration: 12%Given a customer scenario, determine the appropriate account hierarchy.Given a scenario, solution issues regarding Reply Mail Management.Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.Automation: 20%Given a customer scenario, provide the appropriate automation type and activities that should be utilized.Given a customer scenario, design complex automations using Journey Builder and Automation Studio.Data Modeling and Management: 21%Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views, and tracking extracts.Explain the various data objects in Marketing Cloud.Evaluate implications on data model when choosing contact identity.Messaging: 11%Given a customer scenario, describe various ways to individualize message content.Given a customer scenario, determine the appropriate messaging option.

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