Overview

About the Salesforce Marketing Cloud Administrator CredentialOffered by CertCraft Institute, this course prepares learners for the Salesforce Certified Marketing Cloud Administrator exam. It is structured for those who manage and configure Marketing Cloud products using standard platform capabilities and best practices. Participants will gain experience navigating the Setup interface, managing subscriber data, and addressing configuration issues.Audience Description: Salesforce Marketing Cloud AdministratorThis course is suited for individuals with 3 to 6 months of experience working in Marketing Cloud, especially in administrative roles. It supports professionals looking to build confidence in handling platform settings, security, data management, and integration configurations.Participants in the CertCraft Institute course will be expected to demonstrate knowledge and ability in:Governance, compliance, and security best practices for data and user permissionsAccount configuration including business units, roles, and user accessManaging subscriber data and evaluating data qualityMonitoring account activity and responding to administrative issuesConfiguring tools like Email Studio, Journey Builder, and Audience BuilderTroubleshooting user access, account-level issues, and feature configurationsUnderstanding Marketing Cloud extension products (e.g., Intelligence Reports, Personalization)Understanding integration options such as FTP, API, and Marketing Cloud ConnectNote: The exam does not require programming or SQL knowledge.About the ExamExam Format: 60 multiple-choice questionsTime Allotted: 105 minutesPassing Score: 67%Exam Version: Aligned to the Winter '25 releaseRegistration Fee: USD $200 (plus applicable taxes)Retake Fee: USD $100 (plus applicable taxes)Delivery Method: Proctored onsite at testing centers or onlineReferences: No physical or digital materials may be used during the examPrerequisites: None requiredExam OutlineThe Salesforce Marketing Cloud Administrator Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience administering the Marketing Cloud and associated tools and demonstrate knowledge and expertise in each of the areas below.Digital Marketing Proficiency: 13%Describe governance and compliance in relation to digital marketing.Recognize security best practices for data, permissions, and PII.Describe Marketing Cloud product inventory and product offerings.Subscriber Data Management: 18%Given a scenario, describe the contact model.Given a scenario, evaluate data quality.Explain preference and profile center concepts.Setup: 38%Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.Given a scenario, determine how to configure integrations.Describe the features in Setup Home.Describe Marketing Cloud extension products.Channel Management: 16%Given a scenario, describe the configuration of Mobile Studio.Given a scenario, describe the configuration of Email Studio.Given a scenario, describe the configuration of Advertising Studio.Explain the concepts and typical use cases of Journey Builder.Maintenance: 15%Given a scenario, describe solutions for data extraction and report generation.Given a scenario, monitor a Marketing Cloud account and provide system availability.Given a scenario, evaluate benefits of additional Marketing Cloud products.

Skills

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