Overview

About the Salesforce Certified Marketing Cloud Consultant CredentialThe Salesforce Certified Marketing Cloud Consultant credential validates the ability to design, configure, and implement solutions using Salesforce Marketing Cloud. It is intended for professionals with hands-on experience deploying campaigns and building scalable, maintainable solutions that meet business needs.Candidates are expected to have already earned the Salesforce Certified Marketing Cloud Administrator credential and possess strong working knowledge of Marketing Cloud tools and functionality.Who This Credential Is ForThis certification is aimed at consultants and Salesforce partners who:Plan and deploy Marketing Cloud solutions across multiple business unitsDesign campaigns using tools such as Journey Builder, Email Studio, and Automation StudioOptimize campaigns using analytics and tracking to support business goalsProvide technical consulting and troubleshoot platform issuesCandidates typically have:6+ months of implementation experienceParticipation in at least 5 Marketing Cloud projectsHands-on experience in roles such as Solutions Architect, Consultant, or Technical SpecialistSkills and Knowledge CoveredCertified candidates should be able to:Build and optimize campaigns using segmentation, automation, tracking, and analyticsWrite and use basic SQL for queries, joins, and data managementApply scripting (AMPscript, GTL, SSJS) for dynamic content and personalized experiencesConfigure key platform areas such as Contact Builder, subscriber filters, SFTP, and user rolesManage data extensions and email data processes including imports, extracts, and file transfersTroubleshoot issues in Marketing Cloud Connect and Distributed MarketingSet up custom preference centers and understand unsubscribe managementUnderstand Contact Delete functionality and apply best practices for data hygieneNot Covered in This ExamThis certification does not require knowledge of:Pardot (Account Engagement)Social StudioAudience BuilderRecommended (but not required): Salesforce Certified Marketing Cloud Email Specialist and Marketing Cloud DeveloperExam DetailsFormat: 60 multiple-choice/multiple-select questions + up to 5 unscored questionsTime: 105 minutesPassing score: 67%Version: Aligned with Spring '24 releaseRegistration fee: $200 USD (plus applicable taxes)Retake fee: $100 USD (plus applicable taxes)Delivery: Online or onsite via proctored examPrerequisite: Salesforce Certified Marketing Cloud Administrator credentialReferences allowed: NoneNote: Some exams include up to 5 unscored questions for research purposes. These do not affect your score and are included in the overall time limit.Exam OutlineThe Salesforce Certified Marketing Cloud Consultant Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with administering and configuring Marketing Cloud and demonstrate the knowledge and expertise in each of the areas below.Discovery and Architecture: 16%Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.Integration: 20%Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.Articulate how data model will support personalized and relevant messaging and content.Given a customer use case, recommend which extension product(s) addresses the requirement.Account Configuration: 12%Given a customer scenario, determine the appropriate account hierarchy.Given a scenario, solution issues regarding Reply Mail Management.Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.Automation: 20%Given a customer scenario, provide the appropriate automation type and activities that should be utilized.Given a customer scenario, design complex automations using Journey Builder and Automation Studio.Data Modeling and Management: 21%Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views, and tracking extracts.Explain the various data objects in Marketing Cloud.Evaluate implications on data model when choosing contact identity.Messaging: 11%Given a customer scenario, describe various ways to individualize message content.Given a customer scenario, determine the appropriate messaging option.

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