Overview

Salesforce Certified Marketing Cloud Administrator Course by NextGen LabWorksThe Salesforce Certified Marketing Cloud Administrator credential is designed for professionals who configure, manage, and maintain Marketing Cloud. This certification validates expertise in data security, user management, troubleshooting, and system configurations to ensure optimal marketing operations.Who Should Take This Course?This course is ideal for marketing professionals, Salesforce administrators, and individuals preparing for the Salesforce Certified Marketing Cloud Administrator exam. Candidates typically have 3 to 6 months of experience managing a Marketing Cloud instance and a strong understanding of digital marketing best practices.Key Skills Covered Governance & Compliance - Learn data governance, compliance, and security best practices. Subscriber Data Management - Maintain subscriber data, evaluate data quality, and manage permissions. Marketing Cloud Configuration - Set up business units, user roles, and security protocols. Channel Management - Configure Email Studio, Mobile Studio, Social Studio, and Advertising Studio. Integrations & Extensions - Manage FTP, API, and Marketing Cloud Connect integrations. Monitoring & Troubleshooting - Resolve account issues, extract reports, and ensure system availability.About the ExamFormat: 60 multiple-choice questionsDuration: 105 minutesPassing Score: 67%Registration Fee: $200 + taxesRetake Fee: $100 + taxesDelivery: Proctored online or in-person examPrerequisites: NoneExam Breakdown Digital Marketing Proficiency (13%) - Understand compliance, security, and Marketing Cloud product offerings. Subscriber Data Management (18%) - Explain contact models, evaluate data quality, and manage preferences. Setup (38%) - Configure business units, user roles, security settings, and integrations. Channel Management (16%) - Set up Email, Mobile, Social, and Advertising Studios. Maintenance (15%) - Manage data extraction, reporting, and account monitoring.Who This Course Is For?Marketing professionals managing campaigns in Salesforce Marketing Cloud.Salesforce Administrators expanding their skills in marketing automation.CRM specialists overseeing email marketing, data management, and system security.Individuals preparing for the Salesforce Certified Marketing Cloud Administrator exam.This NextGen LabWorks course provides targeted practice and structured learning to help you pass the exam with confidence.

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