Overview

Salesforce Certified Marketing Cloud Administrator CredentialThe Salesforce Certified Marketing Cloud Administrator certification is intended for administrators who expertly configure Marketing Cloud products following established industry standards and best practices. Candidates are knowledgeable in managing subscriber data structures and proficient in using the Marketing Cloud Setup interface. Certified administrators are capable of effectively troubleshooting account configurations and addressing user-related issues.Target AudienceThis certification caters to marketing professionals, Salesforce administrators, and individuals aiming to secure the Salesforce Certified Marketing Cloud Administrator credential on their first attempt. Typically, candidates have 3 to 6 months of experience overseeing a Marketing Cloud instance and possess a background in digital marketing. They have a solid grasp of the features available to end users and the various configuration settings within Marketing Cloud, empowering them to maintain the platform, satisfy common business needs, and perform essential administrative duties.Key CompetenciesCertified Marketing Cloud Administrators demonstrate expertise in the following areas:Governance & Compliance: Understanding the governance and compliance frameworks related to digital marketing.Data Security: Implementing optimal practices for data management, including user roles and permissions.Account Configuration: Configuring business unit structures, managing user permissions, and ensuring robust security protocols.Subscriber Data Management: Overseeing subscriber data and assessing the quality of data.Marketing Cloud Configuration: Configuring different Marketing Cloud modules, including builders and studios.Troubleshooting: Resolving configuration issues and efficiently handling user requests.Account Monitoring: Monitoring accounts through auditing, reporting, and setting up notifications.Extension Products: Utilizing Marketing Cloud extension tools such as Intelligence Reports for Marketing, Marketing Cloud Personalization, and Audience Builder.Integrations: Managing integrations within Marketing Cloud, including FTP, API, and MC Connect.Note: Proficiency in programming languages or SQL/developer tasks is not required for this certification.About the ExamSalesforce Marketing Cloud Administrator Exam Details:Format: 60 multiple-choice questionsDuration: 105 minutesPassing Score: 67%Fees:Registration: US$200 plus applicable local taxesRetake: US$100 plus applicable local taxesExam Conditions: Candidates are not allowed to reference any materials, whether printed or digital, during the exam.Prerequisites: NoneExam OutlineThe Salesforce Marketing Cloud Administrator Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate knowledge and expertise in each of the areas below.Digital Marketing Proficiency: 13%Describe governance and compliance in relation to digital marketing.Recognize security best practices for data, permissions, and PII.Describe Marketing Cloud product inventory and product offerings.Subscriber Data Management: 18%Given a scenario, describe the contact model.Given a scenario, evaluate data quality.Explain preference and profile center concepts.Setup: 38%Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.Given a scenario, determine how to configure integrations.Describe the features in Setup Home.Describe Marketing Cloud extension products.Channel Management: 16%Given a scenario, describe the configuration of Mobile Studio.Given a scenario, describe the configuration of Email Studio.Given a scenario, describe the configuration of Social Studio and Advertising Studio.Explain the concepts and typical use cases of Journey Builder.Maintenance: 15%Given a scenario, describe solutions for data extraction and report generation.Given a scenario, monitor a Marketing Cloud account and provide system availability.Given a scenario, evaluate benefits of additional Marketing Cloud products.

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