Overview

About the Salesforce B2C Solution Architect CredentialThe Salesforce Certified B2C Solution Architect credential is intended for professionals with the expertise to design and implement multi-cloud solutions that provide significant business value to clients. Successfully designing, planning, and delivering business value involves a deep understanding of the Salesforce Customer 360 vision and platform.This credential confirms that a B2C Solution Architect can integrate insights from various enterprise architecture perspectives to develop solutions that offer strategic business advantages to customers, including:Business Leadership: Directing organizations through their multi-cloud solution journey with a focus on unique customer experiences.Delivery Leadership: Ensuring successful outcomes by promoting multi-cloud implementation strategies and best practices based on practical use-case knowledge.Technical Leadership: Choosing the right multi-cloud product features that align with a company's vision and business objectives.This credential is aimed at professionals experienced in the following areas:Linking business requirements with technical solutions to achieve customer business value.Steering the overall vision for business solutions.Educating customers and implementation teams on use-case best practices and considerations.Developing customer experience solutions through prioritized use cases and validated success criteria.Leading implementation teams through multi-cloud integration and testing processes.Designing final solution architectures while offering customers options and a phased approach to reach the desired outcome.Integrating suitable technologies into the designed architecture.Establishing a common framework for describing multi-cloud use cases and their effective implementation.Setting best practices for multi-cloud implementations.Overseeing the delivery of the architected solution to ensure proper implementation and making necessary adjustments.Audience Description: Salesforce Certified B2C Solution ArchitectThe Salesforce Certified B2C Solution Architect typically possesses 2-3 years of experience in a Solution Architect role. This professional serves as a bridge between business and technology, responsible for designing, planning, and delivering end-to-end B2C-focused customer experiences across multiple Salesforce Customer 360 Platform products.A B2C Solution Architect is capable of:Evaluating a company's digital maturity to determine feasible solutions.Translating a client's vision into relevant customer experiences and selecting appropriate products to deliver business value.Implementing best practices centered on multi-cloud customer profile modeling strategies.Representing customers as individuals across their multi-cloud profiles.Aligning business use cases with multi-cloud capabilities.Designing multi-cloud architectures for Salesforce products that support multi-cloud use cases, ensuring business needs are met with effective implementation practices.Explaining the trade-offs involved in selecting one solution over another.Delivering suitable multi-cloud solutions with a focus on configuration, customization, and cloud-specific limitations to enhance implementation success and provide business value.Evaluating solutions based on current and future use of B2C Commerce, Service Cloud, and Marketing Cloud, understanding design implications.Leading the discovery of solutions.Uniting stakeholders around a solution and the business value it provides.Acting as the solution owner to ensure the realization of business value.About the ExamBelow are the details for the Salesforce B2C Solution Architect Exam:Content: 60 multiple-choice/multiple-select questions and four non-scored itemsTime Allotted: 120 minutesPassing Score: 63%Registration Fee: US$400, plus applicable taxes as required by local lawRetake Fee: US$200, plus applicable taxes as required by local lawDelivery Options: Proctored exam available onsite at a testing center or through an online proctored environment. Click here for information on scheduling an exam.References: No hard-copy or online materials may be referenced during the exam.Prerequisites:Salesforce Certified Platform App BuilderSalesforce Certified Integration ArchitectSalesforce Certified Data ArchitectThis course will guide you through all necessary topics to help you pass the Salesforce Certified B2C Solution Architect exam on your first attempt.Exam OutlineThe Salesforce B2C Solution Architect Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with B2C Commerce and should be able to demonstrate knowledge and expertise in each of the areas below.Discovery and Customer Success: 27%Given a scenario, determine how to facilitate a successful customer engagement (agenda, plan, gather requirements, document, and design).Given a set of business requirements and the understanding of standard Salesforce product capabilities, explain the reasoning and considerations to use a certain product.Given a scenario with a B2C architecture, validate that the associated systems of record, key objects, and risks have been captured and explained.Given a set of requirements, recommend the implementation approach and associated relative effort.Given a scenario, articulate dev-ops lifecycle and governance required in a multi-cloud environment to achieve change management goals.Functional Capabilities and Business Value: 7%Given a set of customer requirements, recommend suitable B2C products and solution approach to demonstrate a customer process which includes marketing, purchase, service and loyalty.Given a set of customer requirements for post-purchase activities in a multi-cloud solution, demonstrate how the customer experience can be achieved by leveraging Salesforce B2C products.Architecture Design: 18%Given the understanding of retail solution architecture and integrations, illustrate how Salesforce products interact with each other and third-party systems to support consumer commerce journeys.Given a use case, analyze business processes and propose a customer experience solution that generates business value that meets expectations.Given a use case, recommend a multi-cloud strategy and implementation approach to create custom personalized experiences that utilize the power of the Customer Data Platform.Given data security and residency requirements, recommend an appropriate solution and describe how the solution's considerations can impact implementation.Data Models and Management: 25%Given the Salesforce supported standard object definitions for Commerce objects (profile, orders, products), articulate how key business entities relate between systems of record and systems of engagement.Given a set of business objectives and priorities, recommend an appropriate sequence for system integration, data exchanges, and process updates to satisfy known requirements, with recommendations and potential impact to overall program delivery.Given a set of customer requirements, articulate the privacy management features across multiple clouds, when to consider a custom solution vs. using out-of-the-box (OOTB) features.Given a scenario, identify appropriate systems of record and describe how you would extend the standard data model for high volume processing, articulate system limitations, and recommend preferred methods for integration between various data formats.Given a scenario that requires knowledge of common data migration strategies and standard Salesforce data migration tools, demonstrate best practices on how to transfer data between products and development environments.Integration: 23%Given a set of customer requirements, recommend an appropriate design and approach for a multi-cloud integration, understanding the OOTB features, system limitations, and when custom integration is required.Given business requirements and use cases, recommend appropriate integration patterns based on data volume, latency, and system limitations.Given a B2C use case, recommend features and approaches that ensure security for both customers and internal business users while complying with regional and local legal requirements.Understand the recommended methods on how to integrate systems to Service Cloud, B2C Commerce, and Marketing Cloud environments using APIs and protocols that support various integration design patterns.

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