Overview

About the Salesforce AI Specialist CredentialThe Salesforce AI Specialist credential is created for individuals who want to leverage generative AI within the Salesforce ecosystem. AI Specialists are essential for implementing and utilizing Einstein AI solutions effectively. This certification is ideal for Salesforce Administrators, Developers, and Architects who use built-in AI features and enhance them with tools like Copilot Builder, Prompt Builder, and Model Builder.Audience Description: Salesforce AI SpecialistCandidates for the Salesforce Certified AI Specialist should have a basic understanding of Salesforce's core functionalities and be comfortable navigating the platform. This exam is designed for those who wish to showcase their knowledge, skills, and experience in the following areas:Salesforce Einstein Expertise: Knowledge of Einstein AI features, capabilities, and components, including foundational AI concepts, large language models (LLMs), prompts, models, and tools.Platform Configuration and Best Practices: Ability to configure, build, test, troubleshoot, and refine Einstein features such as prompts and models using Salesforce Platform configurations and best practices.Proficiency with Einstein Functionalities: Skills in using Salesforce Einstein tools like Sales Emails, Service Replies, Work Summary, Copilot Builder, Prompt Builder, and Model Builder, and customizing these features to meet specific business requirements.Custom Solutions Development: Competence in navigating Salesforce tools to develop custom solutions, actions, or integrations within the Salesforce environment.AI Fundamentals: Understanding of AI basics, including predictive analytics, machine learning, natural language processing (NLP), computer vision, and Salesforce's trusted AI principles in CRM systems.Data Management and Ethics: Awareness of the importance of data quality, preparation, cleansing, and governance in AI model training and fine-tuning, along with ethical and responsible data handling practices covering privacy, bias, security, and compliance.Stakeholder Engagement: Ability to discuss AI applications with stakeholders, identifying opportunities and addressing challenges for AI-driven business improvements.Candidates for this Certification Are Not Expected to:Have extensive knowledge of configuring and fine-tuning large language models (LLMs).Understand coding languages such as Apex or Python.Possess expertise in external AI tools.Comprehend transformer architecture.Perform return on investment (ROI) calculations.Conduct white space analysis.Have experience with Marketing Cloud, Heroku, Commerce Cloud, MuleSoft, Tableau, Slack, Quip, or Industry Clouds.About the ExamSalesforce Certified AI Specialist Exam Details:Content: 60 multiple-choice questionsTime Allotted: 105 minutesPassing Score: 73%Registration Fee: $200 USD plus applicable taxes as required by local lawsRetake Fee: $100 USDDelivery Options: Proctored exam available at a testing center or online with a proctor. Click here for scheduling information.References: No hard-copy or online materials are allowed during the exam.Prerequisite: None

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