Overview

About the Salesforce Certified AI Associate CredentialOffered through CertCraft Institute, the Salesforce Certified AI Associate credential focuses on the essential principles of artificial intelligence (AI) and its role in CRM systems. It's intended for learners from all backgrounds-whether you're just starting with AI or already familiar with its applications. The certification confirms a basic understanding of responsible AI and data practices and can serve as a foundation for more technical Salesforce certifications in the future.Who This Certification Is ForThe Salesforce Certified AI Associate course is suited for:Individuals who have a basic understanding of Salesforce and want to explore how AI fits into the platformProfessionals or students interested in how AI can be applied in customer relationship managementBusiness users looking to learn how AI impacts marketing, sales, and service decisionsAnyone looking to demonstrate knowledge of responsible and ethical use of AI in business settingsWhat You'll LearnCandidates will be expected to understand the following:Core AI concepts such as predictive analytics, machine learning, natural language processing (NLP), and computer visionSalesforce's Trusted AI Principles, with a focus on responsible AI use within CRM systemsThe importance of data quality, preparation, and governance when working with AI toolsEthical use of AI, including privacy, bias, compliance, and how to communicate AI opportunities and risks to stakeholdersWhat This Certification Does Not RequireYou are not expected to:Know how to integrate AI models into Salesforce workflowsWork with complex data science techniques or AI algorithmsCustomize AI features, models, or use external data sourcesDesign or deploy large-scale AI systemsConfigure or develop Salesforce productsExam OverviewFormat: 40 multiple-choice questionsTime Limit: 70 minutesPassing Score: 65%Version: Aligned with Salesforce Spring '24 releaseRegistration Fee: FreeRetake Fee: $50 USD + applicable taxesDelivery: Online or in-person, proctored examResources: No materials allowed during the examPrerequisites: NoneAfter completing the exam, candidates will be invited to fill out a short survey about their testing experience. Feedback is optional and takes about 5 minutes.Exam OutlineThe Salesforce Certified AI Associate Exam measures a candidate's knowledge and skills related to the following objectives.AI Fundamentals: 17%Explain the basic principles and applications of AI within Salesforce.Differentiate between the types of AI and their capabilities.AI Capabilities in CRM: 8%Identify CRM AI capabilities.Describe the benefits of AI as they apply to CRM.Ethical Considerations of AI: 39%Describe the ethical challenges of AI (for example, human bias in machine learning, lack of transparency, etc.).Apply Salesforce's Trusted AI Principles to given scenarios.Data for AI: 36%Describe the importance of data quality.Describe the elements/components of data quality.

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