Overview

About the Salesforce AI Associate CredentialThe Salesforce AI Associate Credentialing Exam covers the essential concepts and capabilities of artificial intelligence (AI) and data as they relate to CRM systems. It is designed for individuals from all backgrounds, including business leaders and professionals with varying levels of AI knowledge-whether they are beginners or have some experience. This certification validates foundational skills in responsible AI and data use, serving as a stepping stone toward more advanced technical certifications in AI.Audience Description: Salesforce AI AssociateCandidates for the Salesforce Certified AI Associate should have a basic understanding of Salesforce's core functionalities and be comfortable navigating the platform. This certification is for individuals looking to showcase their knowledge, skills, or experience in the following areas:Basics of AI, including types such as predictive analytics, machine learning, natural language processing (NLP), and computer visionSalesforce's Trusted AI Principles, especially in the context of CRM systems like Salesforce and its product suiteThe importance of data quality, preparation, cleansing, and governance in training and refining AI modelsEthical and responsible data management, covering privacy, bias, security, and compliance aspectsEngaging in conversations with stakeholders on how AI can optimize business processes, identifying AI-driven opportunities, and addressing challengesCandidates for this certification are not expected to:Understand how AI models integrate into Salesforce workflows or manage AI-related security concernsHave deep knowledge of compliance regulations or data protection laws for AI implementationsCustomize AI features such as creating tailored models, custom predictions, or integrating additional data sourcesPossess advanced expertise in statistical techniques, machine learning algorithms, or deep learning architecturesBe experienced in advanced data science, AI research, or complex AI system deployments within SalesforceAbout the ExamHere are the key details about the Salesforce Certified AI Associate Exam:Content: 40 multiple-choice questionsTime allotted: 70 minutesPassing score: 65%Registration fee: FreeRetake fee: USD $50, plus any applicable taxesDelivery options: The exam is proctored and can be taken either onsite at a testing center or online in a proctored environment. For scheduling, click here.References: No hard-copy or online materials are allowed during the exam.Prerequisites: NoneNote: Exam takers have the option to provide feedback on individual questions after completing the exam. Before seeing your results, you'll be asked to complete a brief 10-question survey about your experience. This survey takes no more than 5 minutes and helps improve the certification program.Exam OutlineThe Salesforce Certified AI Associate Exam measures a candidate's knowledge and skills related to the following objectives.AI Fundamentals: 17%Explain the basic principles and applications of AI within Salesforce.Differentiate between the types of AI and their capabilities.AI Capabilities in CRM: 8%Identify CRM AI capabilities.Describe the benefits of AI as they apply to CRM.Ethical Considerations of AI: 39%Describe the ethical challenges of AI (for example, human bias in machine learning, lack of transparency, etc.).Apply Salesforce's Trusted AI Principles to given scenarios.Data for AI: 36%Describe the importance of data quality.Describe the elements/components of data quality.

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