THE SALE HAS CHANGEDFirst thing we should understand is the world has changed and the economy has changed, and the customer has changed. And we need to change to make more sales and dont die.The buisness that growing they have this one thing on common, they are fast and flexible. And they know how to adapt quick to change.The first thing that i want you to understand is: their a lot of offers a lot of buisness are selling. Their s more sellers than ever before. Their s strong competition. Their s millions of buisess that you are competing with to get a costumer dollarsI am telling you that so you get better and not bitter. You need to learn and practice new things and have new flexible approach to buisness to get new resultsSelling is hard, and you can take this as a good news or a bad news.Now sales takes more time and patience, you can not close in one call. You should build trust and rapport and credibility and still the customer is gonna need more time to compare the offersBut you can make it easier for your self, by being clear and prepare. You should know who s you ideal customer and go approach them and invest your time and effort with them and not with people that not qualifedAnd the way how i help my client to find their ideal customer is ; you need to know where you clients wanna be after using your product, their dream, their pain, ambitions goals. Desires and fears you should have a clear image of their identityThe first thing i try to help with my customer is with their product we need to find the identity of the ideal costumer. You should know more than anybody where your costumers wanna be after using your product. And show them that your product will help them to achieve their goals and remove the pain that they have in lifeYou should also know why this client would buy from you and not the competion, what is your unique sales proposition ?What i always talk about with my client dont start selling anything if you dont know why a costumer will choose you and not the competition. You should know that. and you should also know how to communicate it to the prospectYou should be aware that the prospect is so hesitant at the time making the decision of buying, they are afraid of buying the wrong product or getting scammed. Their trust level is so low and the best sales people know that and they borrow some trust to their prospect, by being prepared, enthusiastic and an expert in their fieldAnd that your unfair advantage in buisness is that you got to prepare. More prepare you are, more credibility you will have and less hesitation or fear your client will feel and they will buyWhen you are prepared you win the sale: one time someone call me and wanna hire me to teach a topic in their buisness so he was like ok tell me what you do and i start talking about what i do, and then i never hear from him again, because he wanna hire me to teach the marketing and copywriting and my answer was about sales b2b, what i should do instead before taking the call or even after when he ask me ; i should ask him what are you looking for, what your goal and he will tell me and i am gonna give the right answer.So you need to prepare before you call. You sound professionalBefore picking up the phone ask: what i wanna accomplish with this call.Being prepared and gathering information will give you a winning edge.Speaking of winning edgeThe best salespeople, people that make 10 times than average they are not 10 time better, they are just a little better. And that what i wanna talk about and i want you to understand, that you should be a little bit better in differant area and the compound effect will take care of buisness at the end of the year you will not recognize your result just by being a little bit better every weekSo how we can do thing differant and in which area ? nice questionThe first thing is: with who you are talking to and investing your time ? are you talking with good prospect and making the best of it, or you are just talking to random people just so you look like you work.Also how focus are you, do you really know how to diagnost the prospect and know exactly their needs and pains and goals ?