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via Udemy |
Go to Course: https://www.udemy.com/course/responsive-author-website/
The Author Website Masterclass on Coursera is an invaluable resource for aspiring and self-published authors looking to establish a professional online presence. Designed to guide you through the entire process, this course emphasizes creating a visually appealing, mobile-responsive author website that engages readers and converts visitors into loyal fans. One of the standout features of this course is its practical, step-by-step approach. The instructor provides an over-the-shoulder view of building a website from scratch within a niche, covering everything from choosing a domain name and hosting provider to installing WordPress and customizing your site with premium themes and plugins. This hands-on method ensures you understand each step, empowering you to create a unique, professional website tailored to your brand. Additionally, the course underscores the importance of a robust online platform as a foundation for various promotional strategies such as Perma-free books, Lead Magnets, SEO, and video marketing. Learning how to brand your site, optimize it for search engines, and add dynamic content prepares you to attract and engage an audience effectively. Whether you're starting your self-publishing journey or looking to improve your existing site, this course provides the essential skills needed to build a captivating and functional author website. Its clear instructions and comprehensive coverage make it highly recommended for authors eager to enhance their visibility and connect meaningfully with readers. Overall, the Author Website Masterclass on Coursera is a well-structured, practical, and highly relevant course that can significantly impact your self-publishing success. If you're serious about establishing a professional online presence, I strongly advise enrolling in this course.
The Author Website Masterclass will show you how to create an original, professional-looking, mobile responsive author website, where you can engage with your readers and turn them into fansOne of the biggest hurdles that a new author faces at the beginning of their self-publishing career is that of anonymity.Fortunately, there are a number of strategies available to self-published authors to overcome this, such as Perma-free Books, Lead Magnets, Front and Back Matter Promotions, Search Engine Optimisation, Video Marketing and Guest Post Commenting, each of which can be very effective.Central to all of these promotional strategies is an online presence and in particular an author website.If you have yet to start building your writer platform, then now is the time to do so, beginning with the creation of a great looking author website.A step-by-step guide to creating a professional responsive website that you will be proud ofIn this course, you will get an over-the-shoulder view as I build a responsive author website totally from scratch for one of my niches, step-by-step.In this way you will learn:How to brand your author website, create a Gravatar, choose a domain name, a hosting package and how to propagate your domain name to your hosting packageHow to install WordPress, configure the basic settings, install a premium theme, install a premium skin and customise your website to make it look totally originalHow to choose the correct plugins for your website, add engaging content and of course your library of books.The building of a mobile responsive author website really is a MUST for every self-published author. And this course will walk you through it every step of the way.