Overview

Unlock the engine behind today's digital marketing spend. In around 60 minutes of tightly-edited lessons you'll move from "I've heard of DSPs" to confidently briefing a multi-channel, brand-safe campaign-without prior media-buying experience. What you'll learn:How DSPs, SSPs and DMPs cooperate in a 0.5-second real-time auction When to choose Open Auction, PMP, Preferred Deal or Programmatic Guaranteed The exact guardrails that keep your ads off unsafe pages (GARM + verification tags) Privacy-first targeting using first-party IDs, contextual & semantic AI Smart-data tactics to lift ROAS-plus a downloadable CPM calculator Why this course? Updated for 2025+-Chrome's cookie phase-out, Topics API, UID 2.0 Beginner-friendly, but also a useful refresher for prosShort, animated explainers matched with expert experiencesFive mini-quizzes lock in knowledge. Plus a 15-Q final exam at the end (30 minutes timeframe)Bonus resources: Campaign-brief template (Word Doc)Excel cost model (Programmatic CRM Calculator)One-pager summarizing deal types, key KPIs, and the six-step auction (PDF)Who should enroll:Digital marketers, media planners, start-up founders and small-business owners who want a no-fluff, practical introduction to programmatic advertising-and anyone preparing for an ad-ops or marketing-analytics interview. By the end, you'll be able to explain, plan and optimize programmatic campaigns-and talk numbers with any stakeholder, from finance to C-suite.

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