Overview

Through this course, you will learn what is price, what are pricing strategies and the different types of pricing strategies. You will also learn about the importance of making sure your pricing strategy is right, how price discrimination works and the different types of price discrimination and lastly, we will cover the Important Factors affecting Pricing Decisions. After this course, you will be able to work on the process of formulating pricing strategies for your own products and services. We begin with what pricing strategies are and how we can figure out which is the right pricing strategy for us. We then move onto the different types of pricing strategies, after which we talk about price discrimination in detail. Lastly we cover the important factors affecting pricing decisions. Having an effective pricing strategy helps solidify your position by building trust with your customers, as well as meeting your business goals. Pricing strategies account for many of your business factors, like revenue goals, marketing objectives, target audience, brand positioning, and product attributes.This is the Course layout: 1. IntroductionIntroduction to the courseWhat are pricing strategies?Why figuring out the right pricing strategy is important?2. Types of Pricing StrategiesValue-Based PricingCompetitive PricingPrice SkimmingCost plus pricingPenetration pricingEconomy pricingDynamic pricingFreemium Pricing StrategyBundle Pricing Strategy3. Price Discrimination and its typesWhat Is Price Discrimination?Types of Price Discrimination - 1Types of Price Discrimination - 24. Important Factors affecting Pricing DecisionsOrganisational FactorsProduct DifferentiationCost of producing the productObjectives of the FirmDemandGrowth Central creates courses around different topics, technologies and concepts. We have over 31000+ students enrolled in our courses with an average rating of 4+ stars. Our instructors are passionate about teaching and create to-the-point courses that will take you from being a beginner to a professional.

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