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via Udemy |
Go to Course: https://www.udemy.com/course/persuasive-writing-copywriting/
Certainly! Here's a comprehensive review and recommendation for the Coursera course on persuasive writing: --- **Review and Recommendation for the Coursera Course: Mastering Persuasive Writing with Industry Experts** Are you passionate about harnessing the power of words to inspire, motivate, and influence others? Or perhaps you're looking to elevate your writing skills for career advancement, marketing, or personal expression? If so, the Coursera course *Mastering Persuasive Writing* is an exceptional opportunity to develop your craft under the guidance of industry-leading experts. **What the Course Offers** This course provides a rich blend of theoretical insights and practical techniques designed to transform you into a persuasive writer. It starts by helping you discover your unique writing personality, strengths, and areas for improvement. From there, the course dives into proven copywriting formulas—over 20 industry-standard headlining and organizational techniques such as AIDA, PAS, and QUEST—that are essential tools for creating compelling content. A standout feature is the inclusion of interactive exercises and real-world examples, enabling you to apply what you've learned immediately. The course emphasizes purpose-driven writing, making your messages clear, impactful, and tailored to your audience. **Expert Instructors and Exclusive Content** The course is enriched by contributions from seasoned professionals. Self-published author and freelance writer Lissette Maduro shares her expertise rooted in health, wellness, tech, and travel writing, offering valuable insights into crafting persuasive content across diverse fields. Moreover, learners benefit from exclusive Q&A sessions with two prominent Forbes contributors: - **Renee Sylvestre-Williams**: A prolific content strategist who has worked with top brands and media outlets, Renee provides invaluable advice on content strategy, branding, and engaging millennial audiences. - **Matthew Rolnick**: A Forbes council member and business writer, Matthew offers practical tips on copywriting, storytelling, and career development within the digital marketing landscape. **Why I Recommend This Course** This course is highly recommended for aspiring writers, marketers, entrepreneurs, and anyone interested in mastering the art of persuasive writing. Its comprehensive approach not only teaches you effective formulas but also helps you understand your purpose and develop your voice. The insights from Forbes professionals add credibility and real-world relevance, making it a well-rounded learning experience. **Conclusion** If you're ready to harness the transformational power of words and want to learn from experts who are actively shaping the content and marketing industries, this course is an excellent choice. Whether you're starting your writing journey or seeking to refine your skills, it provides the tools, resources, and guidance necessary to become a persuasive and effective communicator. **Enroll today** and take the first step toward elevating your writing to inspire and influence the world! --- Would you like a shorter summary or any additional insights?
What has the power to spark revolutions, empower people, express thoughts, emotions, love, hate, and fear, and is only bound by the limits of our imagination? - Words. Words are undoubtedly one of the most powerful tools that mankind possesses. However, mastering the art of articulating thoughts into meaningful written expressions, is no simple undertaking. If done correctly, words can be used as a mechanism of persuasion. Words can be used to further career goals, relationships, business goals, and just about any other facet of life. The focal point of this course is to provide a theoretical and practical guide to the mechanics behind persuasive writing. In other words, writing with a purpose, or intent. One of the most prevalent forms of persuasive writing is found in copywriting. Copywriting is best defined as the usage of written text for the purpose of marketing, sales, or advertising. Well written sales copy, will ultimately persuade a person or group of people to take a particular action.This course offers a comprehensive guide to persuasive writing. It also aims to inspire your writing journey and identify your purpose as a writer. We start with a theoretical overview of the characteristics of an exceptional writer, including identifying your core strengths and weaknesses. From there we dive into a practical guide to persuasive writing using a number of industry standard copywriting formulas. The instruction will be led by several hands-on exercises and examples that will help solidify the concepts we explore. With this course, you can learn the writing craft with confidence, as several of the modules are authored by self-published author, and freelance writer - Lissette Maduro. Lissette has an extensive background in writing in the health and wellness space, inspired by her experience working as a family physician and medical advisor. She has also made contributions to the Tech and travel writing arena as she enjoys learning about new developments and is an avid traveler. Lissette holds a Doctor of Medicine Degree from the American University of Integrative Sciences. She also has a B.S. in Medical Technology from Oakwood University.Another great feature of this course, is that you have an opportunity to gain exclusive insights directly from two Forbes columnists, who participated with YouAccel in a comprehensive Q & A session on content writing and strategy. The first session is with Renee Sylvestre-Williams of -30- Communications.Renee is one of the most prolific content strategists in the corporate world, whose client list includes some of the most distinguished brands in North America. This includes Deloitte, American Express, CIBC, Ceridian, Investors' Group, and MD FinancialEqually as impressive as her client list, is her aptitude for steering content direction for multinational media conglomerates like Corus Entertainment, and TC Transcontinental. In her role as managing editor, Renee has provided leadership and strategic direction for major television networks and online publications like Slice Canada, Food Network, HGTV, ELLE Canada, Style At Home, and Canadian Living.Renee has also been a key contributor for mainstream news publications like Forbes, CBC, The Globe & Mail, Canadian Business, TVO, The Toronto Star, The Toronto Sun, Global News, and Digital Trends.As a results-driven strategist, Renee has accumulated over 15 years of experience in the realm of digital marketing and content strategy. Her key areas of specialization include strategy and content development for finance brands, targeted towards Gen Y, and millennials.The second Q & A is conducted with Matthew Rolnick. Matthew is a Forbes council member, and contributing writer. He is also the VP of sales at Yaymaker, and a former Divisional Sales Manager at Groupon. Yaymaker is best known for its in-venue and live virtual events, where they specialize in corporate team building. To date Yaymaker has hosted over 300,000 events, including paint "nites", game shows, mixology classes, comedians, magicians, cooking classes, ukulele making classes and plant "nites". They also work with celebrities and a wide array of speakers for any topic.Matthew loves writing business articles on Linkedin and continues to be published in Forbes where he shares insights on expert panels. His insights on copywriting provide tremendous value to aspiring business writers and journalists looking for guidance or mentorship.The impact that words have on us as individuals and as a collective, is indisputable.Writing has the power to comfort, heal, motivate and inspire.Exceptional writing has resuscitated dying dreams, restored abused hope, rebuilt societies and recharted humanity´s course.This course will assist you in stepping up your writing craft to join the ranks of the next generation of wordsmiths that change the world. In Persuasive Writing Ft. Two Forbes Contributors & Copywriters:Theory for Aspiring Writers:Discover If You're a WriterWhat Kind Of Writing Suits Your PersonalityPerspectives of The Exceptional WriterHow To Become An Exceptional WriterKeys to Exceptional WritingExceptional Writing DeterrentsResources (to improve your writing)Practical Guide to Writing using Proven Copywriting Formulas20+ Industry Standard Headlining Copywriting FormulasOrganizational Copy FormulasAIDA, PAS, IDCA, ACCA, AIDPPC, AAPPA, 4P'S, QUEST, AICPBSAWN, PASTOR, FACEAction Copy FormulasIncluding: TPSC, Elements of an Offer, RADEmailing Copy FormulasReport, Data, How-to, Inquiry, Endorsement, This/ThatQ & A with two seasoned Forbes writers: Renee Sylvestre-Williams & Matthew RolnickThe Q & A's are centered around content strategy, copywriting, and general tips on career development for aspiring writers. With that said, we hope that you're as excited about this course as we are. If you're ready to start your journey in becoming a persuasive writer, hit the enroll button and let's get started!