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via Udemy |
Go to Course: https://www.udemy.com/course/omnichannel-sales-service-management-with-ai-chat-bots/
Certainly! Here's a comprehensive review and recommendation for the course "Professional Diploma in Omnichannel Sales & Service Management with AI & Chat Bots" on Coursera: --- **Course Review and Recommendation: Professional Diploma in Omnichannel Sales & Service Management with AI & Chat Bots** **Overview:** This course, offered by the esteemed MTF Institute of Management, Technology and Finance and instructed by Slava Popkov, is a highly relevant and timely program designed for business professionals seeking to master the evolving landscape of customer communication. Covering a wide array of digital channels, including Facebook, Instagram, WhatsApp, Telegram, WeChat, Apple Messages, and web-based chat solutions, this course aims to equip learners with the skills needed to thrive in omnichannel sales and service management leveraging AI and chatbots. **Course Content and Structure:** The curriculum is thoughtfully structured into two main parts. The first part introduces the concepts of digital transformation, highlighting the importance of digital channels for B2C businesses. It delves into the fundamentals of chatbots, AI capabilities, and the transformation from traditional communication methods to modern messaging platforms. The latter part of the course takes a practical approach, focusing on applying these concepts across different departments such as sales, marketing, customer support, and loyalty programs. Key topics include: - Evolution from calls to texting - Introduction to chatbots and AI limitations - Best practices for contact centers, advertising, sales, and loyalty - In-depth analysis of popular messaging apps like WhatsApp, Facebook, Instagram, Telegram, Apple Messages, and WeChat - Live chat implementation on company websites - Designing customer journeys in the context of modern digital channels **Instructor Expertise:** Slava Popkov's extensive experience as an entrepreneur, CEO, and expert in modern customer communication adds significant value to this course. His background working with major clients like Societe Generale and British American Tobacco, along with his pioneering efforts with Apple Messages for Business, lend credibility and practical insights that enrich the learning experience. **Learning Outcomes:** Upon completing the course, participants will receive a double diploma (Udemy & RBS), gain access to interactive sessions, and have opportunities to engage directly with the instructor and fellow students. This makes it particularly suitable for managers, entrepreneurs, and marketing professionals looking to leverage digital communication channels effectively. **Who Should Enroll:** - Business managers and executives aiming to understand emerging communication channels - Customer service and contact center professionals - Marketing and sales teams seeking to enhance digital engagement - Entrepreneurs and small business owners adapting to digital transformation - Anyone interested in future-proofing their career in digital customer interactions **Pros:** - Comprehensive coverage of omnichannel communication strategies - Practical focus with real-world applications - Expert instructor with rich industry experience - Access to interactive sessions and expert guidance - Recognized double certification enhances professional credibility **Cons:** - The course is dense with information; some students may need to supplement with additional resources - Requires some familiarity with digital marketing and customer service concepts for maximum benefit **Final Verdict:** This course is highly recommended for professionals eager to stay ahead in the rapidly changing landscape of digital customer engagement. Its blend of theory and practice, delivered by an expert with real industry experience, makes it an excellent investment for anyone looking to understand and implement omnichannel sales and service strategies with AI and chatbots. --- **Conclusion:** If you're aiming to modernize your business communication channels, enhance customer experience, or develop skills for a future-proof career in digital sales and service management, enrolling in this course will be a strategic move. It's a well-rounded program that offers valuable insights, hands-on knowledge, and certification to support your professional growth. --- Let me know if you'd like me to tailor this review further or include specific details!
Welcome to course: Professional Diploma in Omnichannel Sales & Service Management with AI & Chat BotsYou will know about: Facebook, Instagram, Whatsapp, Telegram, Apple, Wechat, Web, Bots and Chats Usage at Sales, Service, Digital MarketingCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Course Instructor: SLAVA POPKOV, Experienced Entrepreneur, CEO & Co-founder of Brandy. im Modern customer communications expert.After finishing of a course you will get: Double Diploma (UDEMY & RBS), Access to Interactive session and chat with Instructor and other students, ability to consider your real business and work questions and cases.Course Plan:1. About the coursre, topic and author2. From calls to texting. Why digital channels become vital for literally any b2c business?3. Introduction to the world of chatbots4. AI chatbots: what they can and can't do5. Best practices: contact center6. Best practices: ads, sales, loyalty and more7. The most popular apps pt1: whatsapp, facebook, instagram8. The most popular apps pt2: telegram, apple messages, wechat9. Livechat: messaging on a company's website10. An Ideal customer journey framework11. Interactive Session and PartCourse Author:SLAVA POPKOVEntrepreneur, CEO & Co-founder of Brandy. im Modern customer communications expertEducation:• Master of Applied Mathematics and computer science, The Saint-Petersburg State UniversityExperience:• Serial entrepreneur with 12 years various business experience: founder of several companies: from local manufacture to b2b-SaaS startup• Founder of Brandy. im - official message service provider of Apple Messages for business• Experience of projects with global worldwide companies and banks• Multiple Startup award winnerCourse Full Description and Welcome Letter: Hello everyone and welcome to the online-course created for any current or potential corporate managers from junior to executive level, that will make you stand out from the others.This course might become your first step to acquire skill set, knowledges and maybe even a whole new profession, that is appearing right now. Learning it today, gives you advantages tomorrow!I'm talking about digital transformation. In terms of customer communications in basically any meduim or big enterprises. And for small businesses, the most succesfull ones, they are already doing it in a modern way from the first day.This transformation - it is a moving away from old way of communications, like phone calls, email, or even fax - to new way - whatsapp, facebook messenger, instagram direct messages, telegram - any messaging apps that people are using in their everyday life. And now they are starting to usу it to talk to businesses. To chat with an online store, with a bank, medical clinic - with any organization out there.And here lies the opportunity!All of these companies need employees or contractors who understand how to make this shift, this transition. New channels on the one hand bring a lot of new possibilities, such as chatbots and artificial intelligence, and on the other hand, require a rebuilding of current business workflows.For example agent's KPI in a contact centre based on whatsapp, is very different from a voice-based CC. And somebody need to know how to deal with it.But the contact center is not the only place where apps like whatsapp are taking over. It affects pretty much every customer related departpent: sales, marketing and loyalty, support, customer experience, automation and online services.So, Whether you plan to tie your career or business entirely to this feild, this knowledge will help you achieve your professional goals in a variety of ways. Because communication - is the essential part of business.I started this journey seven years ago, when it was hardly even existed. Since then, I have worked with some of the world's biggest clients, such as Societe Generale, British american tobacco and others. Now I'm a founder of a startup called brandy. imI invite you to my course where you will learn the basics about communications of the future. Welcome!Before we start I want to give a quick intro of myself and also let's take a look on the course plan.So without further ado, here is what we will discussThe course consists of 2 parts:In a first one, everything down lesson 4, we are talking about the key benefits for business in general.And then learning the basics of chatbots and AI.The second part is becoming more specific.We will see how exactly it implies to different departments. Discuss business application of particular messaging channels.And with all of that we are getting ready to meet the main framework -of ideal customer journey in modern channels. Which will be useful tool to any of your further projects.And briefly about me.You can call me Slava. For a last 7 years I've been running chat platform startup. For these years we made a lot of stuff, worked with some worldwide clients.We have become official provider of apple messages for business. Not sure if this is my most significant achievement, but personally, the most pleasant one. A chance to work directly with apple team is really cooland I have been honoured to become one of the business experts at the Retail banking school, where we are right now.Feel free to connect or ask me anything on linkedin.And, let's jump in!So I hope this online course will be a good start on mastering this new world of digital communications and happier customersLinked topics:Business FundamentalsMarketing & Business StrategyOnline and Digital BusinessDigital transformations / StrategyProduct ManagementContinuous Process ImprovementBusiness and Entrepreneurship FundamentalsDigital MarketingSales SkillsB2B SalesB2C SalesCustomer Relationship Management